I've been using 3DS max 8, well, since 2008. I'm a sign designer, started out as a sign painter back in the day.
For sign designers, it's becoming a standard feature for larger sign shops. With 3DS max we can digitally build the sign
before production begins. With the software's ability to create realistic lighting, we can see how to light the sign at night as well,
LED, neon and exterior light sources can be worked out before we build. The customers really love it and helps sell the sign.
I taught myself how to use this software by using the trial version, then after 30 days, reformatting my hardrive on a spare PC I had, and
go for another 30 days until I got good at it. I learned most of what I know from great tutorials on line and you tube.
Once I got good at the software and knew what I was doing I made the pitch to may boss, showing him the possibilities
with signs I designed in 3D and how that would sell signs. The fact that I was already proficient with the software and there would be
no learning curve, I could hit the ground running. He was sold, then paid for the software, (very expensive). He's made his money back 10
fold, and now can't imagine how the company could function without it.
If for no other reason, just learning the software yourself would greatly increase your job prospects, not to mention just for the fun of it.