I just hate anything that is sign related and appliies the word "discount, discounters, cheap, cheaper, cheapest" etc etc.
There are enough guys around that their work promotes this, let alone having it publically promoted in the company name.
It sells the craft short.
That aside, both are crap.
There is an inherant belief from Joe average that signage participants also have design skills. This does not say this.
As players, we should be pushing the bar higher and this starts at our own front door.
Start lloking for ideas... take your time and break down what makes a great layout or design, then apply those principles.
Your end design should reflect the effort you have put in. It does not have to be complex, Marco has shown this with the "Red Tag" approach.
Cheers