Notarealsignguy
Arial - it's almost helvetica
Your son was a senior for 4 years? That's rough
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How do you advertise / promote your business to get more business?
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Stacey K
I like making signs
So THAT'S why he has such a beard!!!
Sindex Printing
New Member
EDDM does work, you may have to do more than one mailing. On EDDM I tell my customers expect to do at least 3 before seeing results that actually pay off. Some customers have had success with the first mailing. Just avoid EDDM during political times they just get thrown away.
Notarealsignguy
Arial - it's almost helvetica
Cold calling always works.
Stacey K
I like making signs
What about making up some brochures with your services and dropping them off personally to as many businesses as you can get to in a day?
What NOT to do...walk into a business and waste 15 minutes of the person's time pretending you are going to buy something then casually mention that you just opened your business and hand them a card. Sure fire way to NEVER get that business.
What NOT to do...walk into a business and waste 15 minutes of the person's time pretending you are going to buy something then casually mention that you just opened your business and hand them a card. Sure fire way to NEVER get that business.
mfatty500
New Member
Easy now, High School was the best 8 years of my life.... If it wasn't for High School, I would have gone to College
gnubler
Active Member
I looked into EDDM but you can choose from either Residential & Business or just Residential for a zip code or zone. I don't want Residential at all, only business addresses.
Cold calling, soliciting in person...ugh. Often I get flagged down when I'm out doing installs which leads to new customers. Not a lot of installs going on now in the winter months so I'm open to new ideas. I've been getting involved in local B2B networking groups lately. It's semi-torturous for me, but getting better.
Cold calling, soliciting in person...ugh. Often I get flagged down when I'm out doing installs which leads to new customers. Not a lot of installs going on now in the winter months so I'm open to new ideas. I've been getting involved in local B2B networking groups lately. It's semi-torturous for me, but getting better.
gnubler
Active Member
I've walked into places with $hitty signs outside and asked if they were interested in a new sign. Have gotten a few jobs that way.
Stacey K
I like making signs
The week after new years I had almost zero customers, no phone calls, no emails. I had enough work for that week and the following week. I was scared!!! Then all of of sudden the following week and I'm a couple weeks again with stuff in the pipeline for Feb. This time of year is always sketchy for me. Customers usually get their orders pretty fast LOL
Boudica
I'm here for Educational Purposes
I'm working on some Sr banners right now! Graduation class of 5 - must be a small dating pool.
stamford signs
New Member
What I did a couple times is find a local company that has a box truck that’s not lettered. Approach them and offer to letter the truck for free, if they give you the back door for your advertisement. I did that with an appliance co. And window co. Worked fine…looked like I had 2 box trucks on the road. Not that it changes your business overnight, but your name is out there for quite awhile for little money
Notarealsignguy
Arial - it's almost helvetica
Melissa data has business lists that you can drill down to whatever you want to target. When we ran mailings, we narrowed by county, sic code and number of employees. Cleaned up the list and sent it to overnightprints for the mailing.
MIKE MCNAMARA
New Member
I have been in business for 28 years, my current marketing strategy is to make sure my current clients know all that we do- I see a lot of people saying specialize- you might "specialize" in wraps or whatever - but it isn't a stretch to load up a roll of vinyl or banner materials and produce banners and decals - Sell more to the people you already do business with. We have updated our own signage, windows, vehicles, building signage, facebook, instagram, monthly newsletter emails and even a little graphic in out email signature lines. Your current clients have already established a willingness to buy from you. However you advertise you can benefit from a cohesive marketing plan.
JamesLam
New Member
Those blue coupon mailers that we all get at home and work have to repeat themselves every few weeks to a month in order to salvage a 1% to 2% response rate. That doesn't mean they will buy, just that the recipient responded. We've tried postcards and mailers both industry specific and as current client base outreach and updates and at the end of the day we are just adding to the recycling bin.
During the pandemic I found the best outreach was just to call clients and chat, see how they were making out and if there was anything we could do to help. Often people just wanted to talk. I still make occasional calls just to say hello, and often that's plenty but sometimes we chat about business and a few ideas come up.
If something comes across my desk or I catch something interesting in production I may reach out to the original company if I feel there is an opportunity. Most times that falls flat but in a few cases these leads have become long term clients.
I agree that you can not be all things to all people so we have been cautious on the uptake of some new technologies so we do not overwhelm our staff. To that point I have found that we are more competent, offer better service and quality and have had greater success applying ourselves to a few key markets and services.
Great question! There are several ways to advertise and promote your business to attract more customers. One effective strategy is to utilize social media platforms like Facebook, Instagram, and Twitter. You can create a business page and share posts that showcase your products or services, run ads to reach a wider audience and engage with potential customers through comments and direct messages. Another way to promote your business is through direct mail advertisement. it is verymuch effective in increasing people's trust in you. Encourage satisfied customers to spread the word about your business to their friends and family. Additionally, you can participate in local events and sponsor local charities to increase brand awareness and attract potential customers. By combining these strategies, you can increase your business visibility and attract more customers.
Texas_Signmaker
Very Active Signmaker
Gnubler had been looking forward to her visit to the new bar in town all week. She had heard great things about the drinks and the atmosphere, and she couldn't wait to see it for herself.
When she arrived, she was immediately impressed by the decor. The dim lighting and the cozy booths gave the bar a welcoming feel, and the bartender greeted her with a smile.
Gnubler ordered her favorite cocktail, a margarita, and settled in to enjoy the evening. She struck up a conversation with the person sitting next to her, a friendly stranger who was also enjoying a drink.
As the night wore on, the bar became more crowded, and the music grew louder. Gnubler found herself swept up in the excitement, dancing with her new friend and trying out different drinks.
But as the night began to wind down, Gnubler realized that she had lost track of time. She checked her watch and saw that it was much later than she had planned to stay out.
Feeling a bit disoriented, she stumbled out of the bar and into the cool night air. As she walked home, she couldn't help but think about how much fun she had had at the bar, and she made a mental note to come back again soon.
Boudica
I'm here for Educational Purposes
Nice story Tex. But we all know you just described how you spent St Patrick's day this year.