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How do you advertise / promote your business to get more business?

Discussion in 'Sales, Marketing, Pricing Etc.' started by No Name, Nov 8, 2019.

  1. No Name

    No Name Member

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    Apr 23, 2007
    Tampere, Finland
    Title pretty much says it all.
    What do you do to get more jobs?
     
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  2. Sindex Printing

    Sindex Printing Member

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    Nov 17, 2018
    Sparks
    What has worked for me is trying to find how far I can push the capabilities of items I can produce and show them off as samples to all the customers and people I know. I have a couple customers that business networking groups have done great for them.
     
    • Like Like x 3
  3. Gino

    Gino Premium Subscriber

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    I see you're here for 12 years, so how about you telling us what you've done so far that hasn't worked, so we don't give you bad information ??
     
    Last edited: Nov 8, 2019
    • Like Like x 1
  4. FireSprint.com

    FireSprint.com Merchant Member

    Specialize in an industry or two. Really focus on block layers, bakeries, car dealerships, commercial real estate agents, schools, etc. A focus on an industry can help you become the go-to or expert in your field. Become the bridge between an industry and the sign, printing and promo trades.

    Or specialize in a specific product, get really really good at interior office rebrands, or vehicle wraps, or even yard signs. Just do it very very well.

    Another way to say this is that if you're a jack of all trades, you're a master of none. Extreme focus pays off in today's economy. There are million $ companies all over that have no more than 10,000 possible customers in the US, but they are well known for what they do within that industry.
     
    • Like Like x 1
  5. The Yanki & The Brit

    The Yanki & The Brit The Yanki & The Brit Signs and Radio Show

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    Texas
    I suppose, if you want to be a necktie wearing big wig someday, who knows everything, and his employees know nothing, then think big, and follow the advice of what the other folks say, focus on one or two basic things that might support each other, and specialize in it.
    I, personally don't advertise at all.
    Word of mouth.
    Plenty of work to keep me and the wife busy, with out all the rhetoric of running a big shop!
    We are not looking to get rich, just pay the bills and live comfortably.
    I have been in the trade since the early 70's, and word of mouth is all I ever needed.
    We basically stick to Realty Signs and T-Shirts.
    Just look down the road your on, and and decide which fork you will take, and run with it.
    Good luck.
    Oh, and don't get eaten alive!
     
    • Agree Agree x 2
  6. Andy D

    Andy D Very Active Member

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    Hattiesburg, MS
    I couldn't agree more, many small shops expand into so many areas & never look at what makes them money, soon the business is so convoluted that
    all it takes is for a key employee to quit and it all falls apart. Specialize as much as you can, become the best in your area for a couple of services and
    don't try and be all things to all people.
     
    • Like Like x 1
  7. jakesworld

    jakesworld New Member

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    Nov 4, 2010
    Lerna, IL
    Great advise, I've been in business for 18 years, & have tried to stay with a few specialties, and one happens to be wrapping vehicles, but I am re-focusing. I find that printing & shipping the printed products like hard hat decals, prints etc. is where i am going to push. Wrapping vehicles by yourself is tons of work. I just need to market what i can sell & make a living.
     
  8. Christian @ 2CT Media

    Christian @ 2CT Media Major Contributor

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    Mesa, Arizona
    Are you prepared to become a penny chasing online printer who's only path to profits is mass scale?

    You are leaving a skilled market and entering a commodity market. As much as the Gen Pub wants to commoditize the wrap field, they can't. There is absolutely no way currently to replace your skills and it's even harder to find people willing to learn the skills.

    I suggest you stick with the wrap focus, find a protege or two and become the expert in your field.
     
    • Like Like x 1
  9. kcollinsdesign

    kcollinsdesign Member

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    Apr 22, 2007
    Normal, Illinois
    Depends on your market. If you are in the commodity market, be prepared to spend 10% - 15% of gross revenues on marketing and advertising.
    The U.S. Small Business Administration recommends spending 7 to 8 percent of your gross revenue for marketing and advertising if you’re doing less than $5 million a year in sales and your net profit margin—after all expenses—is in the 10 percent to 12 percent range.

    Follow this link [ https://nuphoriq.com/create-a-marketing-budget/ ] for a good article on marketing budgeting. The attached chart is from that article.

    I have a small design based business and outsource most of my production, installation, and maintenance. My web page is currently down (trying to find time), but most of my work is from a solid core of dedicated clients and word of mouth. The only thing on my web site is contact information and a portfolio.

    sample-marketing-budet.png
     
  10. eahicks

    eahicks Magna Cum Laude - School of Hard Knocks

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    DALLAS, TEXAS
    SEO and Google Reviews
     
  11. Hero Signs

    Hero Signs If they let me make it, they will come

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    For us I tried many different avenues. We now focus on local printing just as any franchise company, outsource paper prints, corro etc.. all the cheap stuff. Print in house and decal work. Also we work for the biggest sign companies and the locals installing and servicing as I have an electrical license and 50' 2 man bucket with material handler. I don't get a lot of channel letters as in Houston there are so many with 30' trucks and guys doing crap cheap. We typically get install work that is $800-$4,000 on the regular but my largest was a $72,000 project.
     
  12. visual800

    visual800 Very Active Member

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    montgomery, alabama
    I dont advertise. But I do check the planning commissions meetings in the tri county area for who is breaking ground and who is building. I check several commercial real estate website for their "news" some will post what they leased, where they leased and to whom they leased. I cold call. It has worked for 32 years some you get some you dont

    I have done the chamber, I have taken out ads in local magazines pretty much anything Ive tried in early years was a waste of time
     
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