We have a small, growing fleet of latex printers. I would be hard pressed to buy another solvent printer. And, we have had solvent printers since before Roland, Mimaki, or Mutoh even thought about the R & D on solvent printers.
IMO, these things are the harbinger of major things to come in this industry. Just as colorspan set the stage for the flatbed industry to explode with the 72UVR, HP has done the same with latex.
From a wrap perspective....join me and my installers on the "dark side" of latex wrapping....where the lack of solvent softening allows us to work super thin films like never before, without solvent/adhesive interaction issues causing vehicle damage.
As latex takes hold, wrap films will get thinner.....and the applications will continue to expand.
If you are stretching your film to the point of discoloration, you are stretching it too far. Remember, if, for example, you stretch it twice the length, you reduce the adhesive load by half. And if it it's stretched on a curve, where the best bond is critical for long term durability, you don't want half the adhesive holding it down.