Clearly you aren't in touch with the aesthetics of the younger generations. The reclaimed aesthetic is very "cool" right now, Gino.
Personally, I wouldn't hang that sign. That's just me though.
Aesthetics, the classics and cool are all one in the same. Some things never change regardless of what a younger or more naive generation thinks or believes. Some things never stray from elegance. Your judgement might well be understood by some, but it is completely wrong.
That thing, the OP showed is hardly reclaimed aesthetics. Throwing terms around like you know what they mean is what's wrong with this place. Just that..... throwing crap around and because you say it, it's gospel. There is nothing nice or pleasing to the eye, when someone does not take the time to match up end grains or size and just haphazardly puts totally unmatching flat and end grains together and comes up with a mess like that. That's an eye sore.
There is a such a thing as making a perfectly ugly sign and whoever made that one achieved it.
The reasoning powers you've displayed here..... are the same as with the many misused and even used type faces of today. For centuries, sign people have strived to make perfect looking characters and in a matter of a decade or so, with the intervention of computers, we can now convince people that silly fonts which look like they were made by second graders are really neat..... even reclaimed styles, huh ??