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It's come to this. Drumming up business

Craig Sjoquist

New Member
Likes your sign.
Yikes wow 25% off hope that means with purchase of $1,000 or more.

I don't sell banners cause so many sell them so cheap not worth my time.
I'm even getting people wanting me to get materials, or having me do one sign, then take it to another shop to do several more the same at half the cost
 

Dave Drane

New Member
I have been very quiet for the past 4 months but I will do nothing rather than lower prices. Some of my competitors have been doing that and some are now "no more". Empty shops everywhere here!
 

TyrantDesigner

Art! Hot and fresh.
Love the sign. great idea ... we aren't slow in the slightest, but I picked up a bunch of coroplast to do some advertising on for some temp signs around the intersection of the shop. Figured they would only last a few days at most otherwise something like this would be ideal. I can completely see a sign with 2 girls, both in skimpy clothing (one "topless" because she's holding the sign over the jubblies) with a shocked face with the sign holding girl as the other is cutting the sign ... have it say the "Banners are now 25% off" ... oh yeah. that would turn heads.
 

TyrantDesigner

Art! Hot and fresh.
Take the creativity to the NEXT LEVEL. Creative signs positioned strategically throughout the community; the signs become "dots"; connect the dots, WIN a PRIZE. Get the local newspaper and favorite radio/tv stations involved. Social media...facebook page! Make sure you collect the email addresses. Special sign promotions for local WINTER CARNIVAL, VALENTINE'S DAY, ST PATRICK'S DAY, SPRING FLING, HIGH SCHOOL GRADUATION...you get the idea. OH, one more idea: advertise in the high school student papers for graduation signs

places here do that ... but they are more "find the mascot/location and save big"
 

Deaton Design

New Member
Yep, dead is a good word. Dead here too. Actually, the whole last year wasnt all that hot for me here. HOpe you get busy. No doubt that will at least make people wave at you when they go by, lol.
 

Farmboy

New Member
I have a package deal that I run, but I have gotten away from running "Sales". Our customers aren't spur of the moment shoppers, they either need what I have or they don't. If I run a sale all I'm doing is giving a discount to someone that was going to buy any way.
PS...cool idea though!
 

binki

New Member
We got a letter from the city reminding us that signs like yours are illegal and they will start enforcing the code next month.

In short, no banners for more than 8 weeks at a time, no flags or balloons unless associated with a specific sales event, only one banner per location and no temporary signage. Also no window graphics that cover more than 50% of the window. This includes inside signage that shows through the window.

So on the way home I counted over 100 violations in just about 2 miles. They will be busy next month.
 

thinksigns

SnowFlake
I am worried about code enforcement telling me to take it down. Luckily here they give you a courtesy citation and you have a couple of days to take it down.

This is the first time I have ever done a sale for anything, so we'll see how it goes. I already have plans for the 2nd one.
 

signswi

New Member
I am worried about code enforcement telling me to take it down. Luckily here they give you a courtesy citation and you have a couple of days to take it down.

This is the first time I have ever done a sale for anything, so we'll see how it goes. I already have plans for the 2nd one.

If you're sitting around try running and learning Google Adwords campaigns and make sure all your web directory and social listings are up to snuff, etc. (Yext.com is a nice tool for that though has a (reasonable) cost).

Remember, marketing is a cross-channel affair.
 

Jillbeans

New Member
Dead here also.
You should have used a sexy bikini chick.
No, maybe it's better to just be yourself.
I hope you get some biz.
Send some my way! Love....Jill
 

phototec

New Member
New Year savings, prices are going down to get business into shops.

Unlike some who say they will DO NOTHING before they lower their prices, others do what ever it takes to keep busy and be able to pay their employees and overhead.

If you have no funds coming in, you are paying overhead out of pocket, something coming in to cover overhead is better then nothing, IMHO.

Below is a shop (not me) taking off $1100.00 per vehicle wrap!

:smile:
 

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signswi

New Member
We've actually been really busy the last two years (this fall was slow but end of year got slammed) though it's mostly been corporate / enterprise, not walk in. Walk in numbers are way, way down year over year.

Walk in seems like it works best when you have a market perception as a specialist in one particular niche, look at Colorado -- doing great business with the wraps niche. Generalist shops have a vague market proposition, so targeting specific segments is usually more effective than general marketing. That's why I like ppc advertising where I can really dial in the audience and value prop.
 

Farmboy

New Member
Instead of sales why not focus on service? (not saying you have bad service) Such as "Banners - Same Day Service!" or something to that effect?
 

Dave Drane

New Member
New Year savings, prices are going down to get business into shops.

Unlike some who say they will DO NOTHING before they lower their prices, others do what ever it takes to keep busy and be able to pay their employees and overhead.
If you have no funds coming in, you are paying overhead out of pocket, something coming in to cover overhead is better then nothing, IMHO.

Below is a shop (not me) taking off $1100.00 per vehicle wrap!

:smile:

Isn't this the same as price cutting? How can you pay bills if you are not getting the correct money, or were you ripping too much cream before? It is easy to lower prices but it is difficult to then explain to your customers why they need to pay more because work is plentiful again. Newbies come in and say they are charging $x and they get jumped on, but giving 25% discounts is ok???
Farmboy's idea is much better..
Instead of sales why not focus on service? (not saying you have bad service) Such as "Banners - Same Day Service!" or something to that effect?
 
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