I have tried to sell for lower prices but it never seemed to make much difference. I have noticed that the price is often used as a measure of the effectiveness of a tool.
My marketing has been to a very limited audience. However, I have sold the tools worldwide. I have two distributors in Canada, 3 in Europe. There are 8 distributors listed in my web site for the USA and a few I don't list that do strickly drop shipping.
Getting the word out has been a pretty hard task. The reason I went into debt so much is because I choose the form of advertising that cost the most and gave me very little back on the investment. I'm going a different route now. I have an ad in the July issue of Sign & Digital Graphics magazine (page 101) that should help some. The ad will run through the October isssue and be distributed at several sign shows.