Welcome To Signs101.com: Largest Forum for Signmaking Professionals

Signs101.com: Largest Forum for Signmaking Professionals is the LARGEST online community & discussion forum for professional sign-makers and graphic designers.

 


  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Logo Design Help

Discussion in 'Logo Design' started by BrianKE, Mar 30, 2010.

  1. BrianKE

    BrianKE Member

    252
    1
    16
    Nov 26, 2007
    Columbus, OH
    I am working on a new logo for a client and would like to get some feedback on what works and what doesn't with what I have so far. I do not usually do this but have tried to absorb as much as possible from this site and looking at other logos for inspiration.

    The two ideas below are variations on what the client had in mind. The product is called "Steer Lock" and is basically "The Club" for golf carts. He definitely wants the steer head in the logo. I am also trying to go with a western themed font.

    TIA for your help and suggestions.

    steer lock.jpg
     
    Tags:
  2. J Hill Designs

    J Hill Designs Major Contributor

    15,549
    16
    0
    Sep 24, 2004
    I like the idea of the second one...wouldn't use those fonts though...
     
  3. stephenj148

    stephenj148 Member

    281
    0
    16
    Jan 7, 2010
    Connecticut
    I do like the design in the second one (right) and I agree a different font should be used.
     
  4. TheSellOut

    TheSellOut Very Active Member

    1,355
    0
    0
    Feb 8, 2008
    Different font for sure, think of the size that this logo will be on these "clubs". Likely it will be small so I think you would want a font that is easily legible at a smaller size.

    I really like where the second one is going, and maybe some other ideas would be the reverse of what you have, a steer head in the lock or a pad lock as the steers nose ring
     
  5. BrianKE

    BrianKE Member

    252
    1
    16
    Nov 26, 2007
    Columbus, OH
    Any suggestions as to the font? I would like to stay with something western but unfortunately don't have many 'western' theme fonts in my collection, maybe something that looks like a branding iron created the text.
     
  6. stephenj148

    stephenj148 Member

    281
    0
    16
    Jan 7, 2010
    Connecticut
    Yeah, I feel like most western typefaces have a tacky look to them. Maybe if you were to dress up the logo with some western type things and incorporate the western font it will all work together.

    Look up some old western signs and see if that will help give you any ideas for your logo. I often struggle with logo ideas myself so I may not be giving the best advice.
     
  7. Circleville Signs

    Circleville Signs Very Active Member

    2,140
    11
    38
    Sep 30, 2009
    Circleville, OH
    I think that you need to have a conversation with your client about who is target market is.

    Golf carts are, for the most part, used by golfers. Take a look around at the types of branding you see being used in that market. None of it (at least that I am aware of - and I'm an avid golfer) looks "western".

    The idea of the steer head is fine - but I would go for a much more modern look. You can still incorporate a rough "western" feel, but not make it look like a cattle brand. Maybe something like this?
     

    Attached Files:

  8. BrianKE

    BrianKE Member

    252
    1
    16
    Nov 26, 2007
    Columbus, OH
    Gary, I like that font, what is it?
     
  9. ericmitchell29

    ericmitchell29 Active Member

    632
    0
    16
    Mar 18, 2008
    Maine
    Boston truckstyle might look good but you'll probably run into the legibility thing again.
     
  10. Circleville Signs

    Circleville Signs Very Active Member

    2,140
    11
    38
    Sep 30, 2009
    Circleville, OH
    Brian,

    The font is FarCry Extended.
     
  11. Malkin

    Malkin Very Active Member

    2,188
    16
    38
    Feb 11, 2009
    Augusta, ME
    If you gotta use a western, I would consider the new A&S Carolina, although for this project, I think Gary is on the right track...
     
  12. signage

    signage Major Contributor

    9,517
    75
    48
    Oct 5, 2005
    Penn
    Here's a quick idea!
     

    Attached Files:

  13. Circleville Signs

    Circleville Signs Very Active Member

    2,140
    11
    38
    Sep 30, 2009
    Circleville, OH
    One thing to keep in mind is that if this product is like "The Club", then it is a horizontally oriented object. The logo needs to also be horizontally oriented in order to maximize viewing on the object...
     
  14. neato

    neato Very Active Member

    2,139
    284
    83
    May 16, 2003
    Henderson, IL
    Here's some ideas.
     

    Attached Files:

  15. sinetist

    sinetist Member

    253
    0
    16
    Jul 2, 2009
    Gabriola BC, Canada
    A quick take on it.
     

    Attached Files:

  16. BlueFishDesigns

    BlueFishDesigns Very Active Member

    1,714
    0
    36
    Aug 21, 2006
    Huntsville, AL
    Looks like a "steering" wheel! Ha! Couldn't resist!
     
  17. Circleville Signs

    Circleville Signs Very Active Member

    2,140
    11
    38
    Sep 30, 2009
    Circleville, OH
    I like the bottom on in Phillip's set as well!

    I still think that SOMETHING in the logo needs to address the target market of golfers.
     
  18. sinetist

    sinetist Member

    253
    0
    16
    Jul 2, 2009
    Gabriola BC, Canada
    Exactly!
     
  19. Circleville Signs

    Circleville Signs Very Active Member

    2,140
    11
    38
    Sep 30, 2009
    Circleville, OH
    Anyone who grew up on or around a cattle farm, and is knowledgeable about how cattle are slaughtered knows why you shouldn't stick a keyhole on the steer's forehead....
     
  20. neato

    neato Very Active Member

    2,139
    284
    83
    May 16, 2003
    Henderson, IL
    I agree wholeheartedly. I though this was something to lock up cattle.
     
Loading...

Share This Page

 


Loading...