Logo design I created...

[visual800]

I think the logo is clean, precise, readable and cool. It would transfer fine to signage or letterhead. Just my opinion....as far as the A and the R, our minds can distinguish the difference plus i can see the difference. We cant idiot proof every layout

 

[OmniSeeIt Designs]

I think the logo is clean, precise, readable and cool. It would transfer fine to signage or letterhead. Just my opinion....as far as the A and the R, our minds can distinguish the difference plus i can see the difference. We cant idiot proof every layout

Thank you for your input. I understand everyone else's opinion as well.

 

[JR's]

Hey Omni, welcome to signs 101.
One thing that's bothering me on the layout is the top line relates to the bottom line before it relates to the next letter. I hope that makes sense.
Only reason I mention it is because no one else did. So it could be me.

Welcome to the world of design. I hope you win the competition. Because working for nothing sucks.

 

[OmniSeeIt Designs]

Hey Omni, welcome to signs 101.
One thing that's bothering me on the layout is the top line relates to the bottom line before it relates to the next letter. I hope that makes sense.
Only reason I mention it is because no one else did. So it could be me.

Welcome to the world of design. I hope you win the competition. Because working for nothing sucks.

Thank you so much. I don't understand what you're trying say lol

 

[signman315]

Personally - I like the design. It's clean and concise as for execution. The font choice could be a bit better - but at the same time - reflects the niche of 'sciency' if you will...

I would caution the OP OmniSeeIt Designs - that you better prepare yourself for a realm of constructive critique when posting your designs for commentary on Signs101. As you can tell - some of the critique can be a bit harsh.

Taking a look at your FB page though - I can certainly understand the critique in regards to "does the logo actually convey the meaning of 'Binary Dynamics'" .... The name is a bit duplicitious, as has been noted. And personally - having seen the previous design on your FB page - I think I prefer it to the one that you've posted:

View attachment 137245

This design seems to be more representative of the "Binary Dynamics" concept.
Anyway - welcome to the community. Best of luck with the contest.

SignsSupport

I agree I think the graphic on this layout is a little better.

Pros: Clean, relevant, good presentation, overall a good start of a brand system.
Cons: "A" and "R" are too similar, font choice in general, weight of graphic is high compared to weight of the text i.e. graphic heavy, graphic itself holds a lot of detail that may get lost in smaller applications i.e. phone apps/viewing, pens/promotional products

I don't necessarily buy into the idea that there's a problem if you can't tell what the company does via the logo. A logo is a brand stamp, not necessarily an advertisement of the company's offerings. It's a name/identity comparable to an individual's name....it's meant to identify not advertise. The logo should subsequently become part of a larger brand system, then that brand system is utilized to create specific advertisements as part of a larger advertising campaign. Let your campaign advertisements describe your offerings and don't muddy up the logo by trying to include all of that. As some have mentioned companies like Nike have a massive budget to drive home a brand identity, and so smaller companies/budgets tend to build logos that are a little more evident of what they do which isn't a bad idea for very small operations i.e. "Roger's Roofing". But if a company ever grows beyond their current scope then they would want a logo that doesn't exclude their new scope. So with some foresight even a smaller company would benefit from a wider scope brand representation (logo) such as "Roger's Contracting". Sure you lose the alliteration but if Roger does good work at least now "Roger's Roofing" isn't constantly fielding calls with "Do you also offer windows and doors?" If his logo is "Roger's Contracting" he's going to attract the attention of a wider audience and won't need to constantly be chasing down work other than roofing when he's equipped to do it all. And then take it a step further with perhaps "Roger's Inc." at which point Roger can sell whatever the hell he wants, and again use specific ad campaigns to inform the public that "Roger's Inc." is a contracting company that does it all. I know it's kind of a dull and poorly explained example but I hope you can see what the overall idea is. Hope it helps!

 

[kcollinsdesign]

Not a good logo. Hard to read and has no meaning. Also there is a discrepancy between "binary" (which is composed of two elements) and the model image that clearly shows three elements.

"Logos" are best thought of as part of a branding or identity strategy. They do not function well as stand-alone devices. It takes dedicated planning and usually years of exposure before a "logotype" or "mark" becomes associated with a service or product. In the beginning it is usually better to call the company what it is, establish a branding strategy, and evolve organically.

 

[OmniSeeIt Designs]

Not a good logo. Hard to read and has no meaning. Also there is a discrepancy between "binary" (which is composed of two elements) and the model image that clearly shows three elements.

"Logos" are best thought of as part of a branding or identity strategy. They do not function well as stand-alone devices. It takes dedicated planning and usually years of exposure before a "logotype" or "mark" becomes associated with a service or product. In the beginning it is usually better to call the company what it is, establish a branding strategy, and evolve organically.

Thank you for your input! And yes binary represents two "bi." In this case though the client was interested in that symbol at the time and so, even though it did'nt make any sense to use, I still implemented it. Because when I showed him the first design he wanted to change it to that symbol. I asked him if he was sure? He responded, "Yes!" So I never argued. And Even after all that time spent. I lost. Bummer!

 

[OmniSeeIt Designs]

Thank you for your input! And yes binary represents two "bi." In this case though the client was interested in that symbol at the time and so, even though it did'nt make any sense to use, I still implemented it. Because when I showed him the first design he wanted to change it to that symbol. I asked him if he was sure? He responded, "Yes!" So I never argued. And Even after all that time spent. I lost. Bummer!

I give what the clients ask for. But I dislike it when they cant understand what they are doing and I want to help.

 

[TimToad]

I think the logo is clean, precise, readable and cool. It would transfer fine to signage or letterhead. Just my opinion....as far as the A and the R, our minds can distinguish the difference plus i can see the difference. We cant idiot proof every layout

Maybe your eyes are more finely tuned to something up on a 27" monitor or due to your age, visual acuity, etc. To presume those who take issue with a font choice are that for one isn't a display font typically used for the primary impact message in a logo, but also letterspaced too widely and one used in a word that has a couple characters far too similar looking to consider are "idiots" denies the experience, skills and proven track record some of us have built over our careers.

Besides, this isn't a "layout", its a logo design that potentially could be used on a variety of formats. I challenge anyone to take this logo, scale it down and put it on a 1"x 2" decal "layout" that the company intends to stick on all of its products and tell us that the font reads clearly as the word BINARY and not BINAAY or BINRRY. Even on a business card, it would be weak and tough to read clearly.

 

[OmniSeeIt Designs]

Maybe your eyes are more finely tuned to something up on a 27" monitor or due to your age, visual acuity, etc. To presume those who take issue with a font choice are that for one isn't a display font typically used for the primary impact message in a logo, but also letterspaced too widely and one used in a word that has a couple characters far too similar looking to consider are "idiots" denies the experience, skills and proven track record some of us have built over our careers.

Besides, this isn't a "layout", its a logo design that potentially could be used on a variety of formats. I challenge anyone to take this logo, scale it down and put it on a 1"x 2" decal "layout" that the company intends to stick on all of its products and tell us that the font reads clearly as the word BINARY and not BINAAY or BINRRY. Even on a business card, it would be weak and tough to read clearly.

Hmm! Insults for what? This site seems to have too many negative people. I mean I understand that they do exist. But the amount that I've seen so far in a matter of such a little time that I've been here is pretty ridiculous. Can we all just get along?

 

[Johnny Best]

Hmm! Insults for what? This site seems to have too many negative people. I mean I understand that they do exist. But the amount that I've seen so far in a matter of such a little time that I've been here is pretty ridiculous. Can we all just get along?

You will have to excuse my fellow sign people, they get a little rambunctious when they see someone's artwork.
I am guilty of that myself. So I took the symbol the guy wanted to use and incorporated into the type. Also showed a business card layout.
Use to do a lot of crowdsourcing contest a while back, it is great exercise in developing speed and ideas in layout and design and seeing what sells and does not.

 

[TimToad]

You will have to excuse my fellow sign people, they get a little rambunctious when they see someone's artwork.
I am guilty of that myself. So I took the symbol the guy wanted to use and incorporated into the type. Also showed a business card layout.
Use to do a lot of crowdsourcing contest a while back, it is great exercise in developing speed and ideas in layout and design and seeing what sells and does not.

First of all, my response wasn't even to the OP, it was to visual800 who presumed that anyone who might have issues with the font choice are idiots. I'd add that most people offering opinions on the logo design questioned the font choice for the exact reasons I did. Go attack them.

Obviously, the newly implemented rules of engagement haven't filtered down to your level yet.

 

[SignsSupport]

the newly implemented rules of engagement haven't filtered down to your level yet.

Has anyone even bothered to read them? The 'rules of engagement' also known as the Signs101 Posting Policy... Most importantly this as concerns some of the more recently deleted posts:

The Signs101 Stance Summarized
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From the looks of it - Not all of you guys have read it or there is some misunderstanding; Perhaps there is some confusion? If there is - Please let us know about it. Please familiarize yourselves with the policy, 'less you find yourself in the Moderated Members usergroup.

Until then - I'm sure the OP will appreciate if you stop ruining his thread with your petty arguments. Thanks in advance for your cooperation guys.

SignsSupport