Logo Needs Improvement

I'll ignore the part where you did work on spec..

I like yours (presumably the red/gold ones) better, but there is not a significant difference between yours and the "replacement" in terms of over all look and feel. Maybe he just preferred blue? Maybe the "Cigars" text could have been a tad bigger... But I think it could have benefited from a format change, landscape layout.

 

I like the symbols in the 3rd one better. Maybe try to "pop" them out of the crest a little. Give it a little more 3D effect.

 

Not too fond of the font its hard on the eyes.

 

Glad to hear... my bad for assuming.

 

What do you do..(and i'm almost positive you have had this situation happen to you) when a customer doesnt like a logo you did after spending 4 hrs on it.

 

the real crime is that they paid you for that. just give him the cover of any dan browns book for a logo. you will be good to go.

 

so?

I'm looking for feedback??

 

So they went with 2 guys wearing tin cans holding a shield with the Joe Diaz logo on it over your layouts?
I don't get it.

wayne k
guam usa

 

in my post, the word so? was a link...
I am suggesting you give some feedback on that link. Did you click it?
It was posted per your request, so I thought I'd direct you to it.

regarding your logo variations:

I'm confused about the "illuminati portion" because normally I would assume that statement to refer to the text... which seems to match exactly the other designers revision he chose... so he showed you that when he hired you, but before he chose it?

As for the artwork in the shield, gold is a mid tone color, so it will never yield high contrast.. red and yellow are both mid tones as well.

Gold would show better on black or white then on yellow, red or any other mid tone color... so regarding advice on how to make your design pop better, higher contrast is one element to consider, and white with a black outline for example could have stood out better on a red/yellow shield.

That said, the logo graphic doesn't have to have contrast as much as lettering would, especially when the elements are relatively unimportant to the message...

...but then, maybe they should have been relevant.. maybe a shield with a cigar band label would have been unique... and the oval of the band might have had the illuminati inspired icons, but the band would also have carried a Cigar reference...

You get credit for maintaining simple bold shapes, but I guess I'm saying a little more contrast or relevance could have possibly worked to your advantage...

Also, you got a good suggestion about bringing the central elements outside the border of the shield, to add depth...

I think you interpreted the suggestion to mean an actual 3D illustration, which could be cool, and might have been what he meant but I think he meant that just by breaking the boundary, a flat 2D pyramid illustration would have added depth because it would clearly be in front of the shield, and added interest overall, because it's now more then a run of the mill shield shape...

like my excavation logo... it had a shield, but my main copy poked out a bit on both sides. Picture a slightly rotated pyramid, showing 2 faces, maybe a very very light champaign gold, with black outlines & some very slight & subtle brick texture lines... and enlarged to poke out just a bit on each side.. (and NOT symmetrical)

 

look again Wayne.. that's Roy Rogers with a 6 shooter & a Zorro cape

 

So you are saying the Diaz logo is not RR with a 6 gun and a cape?

:Big Laugh

2011 might be a good year to update the prescription on my glasses.

wayne k
guam usa

 

Thanks ISign! (note I'm responding to you, not what's his name

 

You are correct. I meant it as "breaking the boundary". I think doing beveling to actually give it a 3D effect would be too much and might actually "confuse" the design. It would all just depend.