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More of Phillip's handywork...

Discussion in 'Logo Design' started by Moze, Aug 15, 2012.

  1. Moze

    Moze Very Active Member

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    With my business name of "Precision Sign Services", we decided on taking a clean and simple approach. I'm very happy with his work - I think he did an outstanding job.

    Logo and business card (front & back) below:
     

    Attached Files:

    Tags:
  2. signmastercape

    signmastercape New Member

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    Looks good!
     
  3. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    Likes your card very nice, great readable logo & identifiable
     
  4. Moze

    Moze Very Active Member

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    Thanks guys - I think he did a great job.

    110 views and 2 comments. Everyone else must be speechless with approval.
     
  5. GAC05

    GAC05 Major Contributor

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    Just by looking without background info, the use of soft pastel blues and what appears to be a tailor's cloth measuring tape does not scream "Precision Sign Services" to me.
    Bolder colors and a more striking icon/logo would be my direction.

    You like it and know your market better than anyone here so it could be the wining ticket you had in mind when making the changes.

    wayne k
    guam usa
     
  6. SignStudent

    SignStudent Member

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    Looks good but did anyone else notice it looks kinda phallic?
     
  7. Pat Whatley

    Pat Whatley Major Contributor

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    That's what I was thinking. Love the style, love the flow, just doesn't seem to fit the subject.
     
  8. Coloradosigns

    Coloradosigns Major Contributor

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    Like the logo, looks like the card was rushed.
     
  9. Moze

    Moze Very Active Member

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    The colors are something I struggled with throughout the process - Phillip presented quite a few and I steered him down this road. Maybe I should have chosen one of the other options, but I actually kind of like the muted colors. The blue was chosen from a Pantone chart and is more of a gray-blue than a pastel blue. Color settings on computers vary so much, it may appear differently to you than it actually is. Heck, on my iPad/iPhone they look green.

    I do use a standard retractable tape measure for my work, but ironically I do use a sewing (tailors) tape measure to obtain the circumference of sign poles. While it isn't 100% literal, I think it conveys at a glance that measurements are a key component of what I do.

    It's in the shape of the letter 'P'. I think the issue would be more with your thought process than the shape of the icon.

    How so?

    The card was pretty much his first draft and I liked it right away. Made a few changes, but it was clean and simple which is what we were going for. What in particular do you not like about it?

    Thanks for the input, everyone. :thumb:
     
  10. Pat Whatley

    Pat Whatley Major Contributor

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    I just don't equate the cloth tape measure with "Precision". It says "TAILOR" or "ALTERATIONS" to me. But that's just me....you know more about the image that will work for your company than I do. Again, the work is Phillip's usual, wonderful style.
     
  11. Moze

    Moze Very Active Member

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    Gotchya...

    Yeah, and in all fairness, he did present options with a standard tape measure, but this design was the one I kept going back to. It just looks very recognizable to me. Not that I'm a large sign company by any means, but I can see the design on the door of a sign truck and just the overall shape and structure would be pretty memorable.

    Some of his other designs definitely had more 'zing' but I just really liked this one.

    I guess it's like that "Cooking" logo that was posted in another thread that used the electric burner as it's icon. Yes, most chefs use gas, but the electric burner is immediately associated with cooking.

    Anyway, I do appreciate everyone's opinions.
     
  12. DizzyMarkus

    DizzyMarkus Active Member

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    It's tough to come up with something uncommon for Precision other than the traditional calipers, tape measure, bulls eye, or laser icon.

    If your happy good choice ;0)

    Markus
     
  13. WildWestDesigns

    WildWestDesigns Major Contributor

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    I can see that. Especially since it does look like the plastic tape measure that is commonly used with textile work. I know I use them all the time.

    Wonderful work though. I think it works well myself.
     
  14. Jillbeans

    Jillbeans Major Contributor

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    I always think Phillip does a great job.
    The colors look really muted on my monitor, though.
    Love....Jill
     
  15. Gino

    Gino Major Contributor

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    I like everything about it. I’ve been a huge fan of Phillip’s work for a long time. I believe he’s an underrated talent, just waiting to break into the big-time. The whole logo here has great colors, a kinda retro feel and gets the point across, but like Pat said…. not for your business, Moze.

    In your line of business, to get the feel of precision and top notch quality, this looks too loose, bouncy and unreliable. Even a metal ruler, with some cogs or inter-fitting geometric shapes would get the idea across better. This definitely oozes tailor or seamstress. If it works and you like it, then it doesn’t matter what anyone else thinks. You’re paying the tab and it’s your final decision. Just that you asked and we gave…………..
     
  16. bob

    bob Major Contributor

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    Sorry, this says 'signs' like peanut butter says tire repair. I don't understand the stream of gratuitous complements and cautiously mild criticism unless these people either owe you money or their guide dogs were off chasing balls.

    Why do I feel like the one pointing out the emperor's lack of clothes here?

    Not only does in not convey its primary message, the typography is dubious, the colors are bilious, and the layout is strictly bush league. I have no idea just who this Phillip might be but if this is a sample of its work it shouldn't quit its day job just yet.
     
  17. longlivemedia

    longlivemedia Member

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    These are really nice cards. Everything looks perfect from concept to colors.
     
  18. Coloradosigns

    Coloradosigns Major Contributor

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    It's possible that we like it Bob...that's why there's complements.
    I would love to see one of your pro designs one day.
     
  19. SignProPlus-Chip

    SignProPlus-Chip Active Member

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    It looks complete and finished, but I have to agree with others here.

    I don't see "sign company" or "precision" in this logo design.

    Something about the kerning on the type is bugging me. The text, "sign services"... I would have opted for a different font for that part altogether.

    They can't all be winners, or appeal to everyone though. But food for thought, it should appeal more to your potential client base than your own sense of aesthetics.

    Out of curiosity, and not really related to the critiques here...What kind of signage does Precision Sign Services specialize in? Where does the "precision" come into play?
     
  20. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    Well my 1st statement was a....great readable logo & identifiable.

    When you drive & coming up to a intersection ( you can see the red light or stop sign )

    A truck or van rolls by in front of you eyes... you would be able to read this & identify before it crosses the road your traveling.

    That is the whole point. you must identify & read, the FABRIC tape measure makes a .... P... BONUS ya can not do that with any other single measuring device & BE recognizable.
    Plus putting tape in a shape of a P into a odd shape that fits the flow.

    The image...retro, hands on family service, non hard sell. that is the colors & style of logo is what i see... & that IS POSITIVE.

    Excellent logo, outstanding.
     
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