Techman
New Member
I just returned from a training symposium that featured modules for marketing. There were over 400 business owners in attendance sharing statistics for the past year. One speaker is a leading online presence expert who gave us pages of marketing tools that must be implemented now.
We found that,,,
The statistical fact is most every one that fits my (our) demographics will have a smart phone means that...
All those making over $80 grand a year all had smart phones and never used the yellow pages or read a newspaper. And, had a second phone in ready reserve.
Those making less than $20 grand a year usually did not have a smart phone, did not text as a business technique, nor a had website, and did not know what a QR code was, and all read a newspaper, and at times consulted a yellow page ad. Those in this category that did have a smart phone used it for purposes other than business.
So,,,,
We must have smart phone and we must have a Tablet or Ipad in our tools and learn to market with these devices.
And that we must have our own FREE QR generator.
And we must have a QR code app for our smart phones.
We absolutely must have a mobile device enhanced website.
Do not use a mobile device compatible website.
That we must have a clean face book business page with no personal agenda posted on it. That means to politics or religion, or any personal private life photos etc.
That yellow page and yellow page website usage is so dead that it is a cooked tom turkey.
That newsprint ad usage is in the ambulance on the way to the morgue.
The print ads statistics listed at these meetings is obviously true for me because our fall ad campaign was barely adequate. Where it once was a reasonable expense it is now a dead weight.
That direct mail is still performing if used correctly and well managed.
I saw the numbers with my own eyes. Business owners using traditional belief patterns about advertizing and marketing methods were showing trends with diminishing returns. Owners using the newer trends were showing positive increasing trends.
We found that,,,
The statistical fact is most every one that fits my (our) demographics will have a smart phone means that...
All those making over $80 grand a year all had smart phones and never used the yellow pages or read a newspaper. And, had a second phone in ready reserve.
Those making less than $20 grand a year usually did not have a smart phone, did not text as a business technique, nor a had website, and did not know what a QR code was, and all read a newspaper, and at times consulted a yellow page ad. Those in this category that did have a smart phone used it for purposes other than business.
So,,,,
We must have smart phone and we must have a Tablet or Ipad in our tools and learn to market with these devices.
And that we must have our own FREE QR generator.
And we must have a QR code app for our smart phones.
We absolutely must have a mobile device enhanced website.
Do not use a mobile device compatible website.
That we must have a clean face book business page with no personal agenda posted on it. That means to politics or religion, or any personal private life photos etc.
That yellow page and yellow page website usage is so dead that it is a cooked tom turkey.
That newsprint ad usage is in the ambulance on the way to the morgue.
The print ads statistics listed at these meetings is obviously true for me because our fall ad campaign was barely adequate. Where it once was a reasonable expense it is now a dead weight.
That direct mail is still performing if used correctly and well managed.
I saw the numbers with my own eyes. Business owners using traditional belief patterns about advertizing and marketing methods were showing trends with diminishing returns. Owners using the newer trends were showing positive increasing trends.