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New Olive Garden Logo...

Discussion in 'Logo Design' started by graphicwarning, Mar 3, 2014.

  1. graphicwarning

    graphicwarning Member

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    Aug 30, 2012
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  2. fresh

    fresh Very Active Member

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    The new one looks like something from an internet logo mill.
     
  3. Gino

    Gino Premium Subscriber

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    For a logo that's I guess more than 30 years old, the old one is still good in my book. A facelift might be in need to bring it up to the 21st century, but that new one is not at all appetizing, let alone easy on the eyes. I think they should re-think that new look. Looks like some kid outa Votech took a stab at it.
     
  4. Agreed about the old one

    But what are they thinking on this one?





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  5. graphicwarning

    graphicwarning Member

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    I think that's probably why I was never a big fan of it... it looks old. I understand that was likely the intent, but I was never really drawn to it.

    A refresh as you say, to bring it current, might have been better than a redesign!
     
  6. Craig Sjoquist

    Craig Sjoquist Major Contributor

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    Liked the old one & when they changed it to it, at that time they wanted a old world Italian image & it worked well.

    Darden restaurants are going through some serious changes these days, but rebranding this logo is a error, if they are changing to what is shown yuck, only good thing it reads better but that was not needed to read better, it is all about the brands image & the old logo was great for that.

    Just wonder why the change & what the story behind this is now to get such a poor looking logo for such a great restaurant.
     
  7. Stanton

    Stanton Member

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    It screams "trying too hard".

    Never understood why the old logo used grapes instead of olives.

    The new look is dry and unemotional.

    Not an inviting 'sit down and eat' food vibe.


    Lacks a friendly warmth.
     
  8. Gino

    Gino Premium Subscriber

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    Just noticed, now it's a kitchen and not a restaurant. I don't know, in Italian 'cucina' sounds better than the English version...... just kitchen. :rolleyes:
     
  9. I vote for Stanton on Best post.

    The new look is dry and unemotional. <----:rock-n-roll:




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  10. artbot

    artbot Very Active Member

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    it's only a matter of time before the sign reads

    "OGIR"

    i think the old one looks way to crafty. new one looks too brunch-ish. both are a
    bit of a fail.
     
  11. Pat Whatley

    Pat Whatley Major Contributor

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    I actually really like the new logo. They are steering the whole thing toward a more modern bistro atmosphere and the new logo will really help push that.
     
  12. signage

    signage Major Contributor

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    I have heard that Olive Garden is going out of business, I noticed that the new one doesn't have a register mark!
     
  13. signcrafters london

    signcrafters london Very Active Member

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    For some reason, I like it better now, the second time I've checked this thread, than I did the first time.

    confused0024.r191677.gif
     
  14. MR. Graphics

    MR. Graphics Member

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    The Darden corp, which owns Olive Garden and Red Lobster is cutting loose Red Lobster because they failed to bring in the big paying customers like Olive garden does. Due to lost revenue for thied quarter not meeting wall steert expectations. Darden is spinning off Red Lobster. That is what I have heard through the grape vine.
     
  15. Stanton

    Stanton Member

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    Google is now a grape vine? :Big Laugh
     
  16. visual800

    visual800 Very Active Member

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    I like the colors and the simplicity, the font looks like someones crap they laid out on an embroidery program....sucks
     
  17. synergy_jim

    synergy_jim Very Active Member

    wow….. now the logo is as crappy as their food…..
     
  18. Gino

    Gino Premium Subscriber

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    :ROFLMAO:..... I knew that was coming. The only thing there worthwhile was the bread-sticks and the chips with salsa.
    My kid worked there many many years ago and would bring a huge bag of chips home and gallons of the salsa for like a total of $4. He had some real horror stories about the 'goings on' behind the scenes. :omg:
     
  19. Billct2

    Billct2 Major Contributor

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    The new one passes the squint test better. I can see what they were going for.... but gray? And the spacing/borders suck.
     
  20. Jane Diaz

    Jane Diaz Member

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    Well the one positive I see is that now they actually are using the olives! I always thought using grapes was strange. I know it imples the wine they push but
    I always though about as if they called it "Apple Barn" and put Oranges on there.
     
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