If it is a small format printer, I don't think that it is going to be marketed as a "sign making" machine. In the apparel industry, it would be great to have a small format solvent printer. This is a perfect add-on to any screen printer who typically turns away 1-12 piece jobs for nylon, performance wear and even basic t's and sweats.
This machine would also be perfect for promotional products...can coozies, bags, totes, poly pro bags, binders, cd cases, etc.
Also would be perfect for those who dont want to invest in the DTG knowing they arent going to use it day in and day out. If maintenance is like the versacamm units, I can see nothing but good things with this unit.
I am a huge fan of Roland and I am most definitely interested in seeing what this is. IF it is a small format...I for one cant wait.