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New Shop Truck Layout
- Thread starter pgettys
- Start date
synergy_jim
New Member
meh....... not feeling any of them.....
I like Diaz's suggestion of the flying saucers and such....
I like Diaz's suggestion of the flying saucers and such....
Stevo
New Member
Is it me? Or just saying wraps on there could also mean food wraps to the general public? Mcdonalds sells wraps. Either way, I just see this layout as a total disaster with no flow, typical of a "wrap designer" these days. The photoshop filter man just took a puke on it! Bravo!
stevo
stevo
Dan Antonelli
New Member
Everyone should study the SignCrafts of the early 80's to see how the old school guys handled 'wraps' back in those days. Except in those days, there was no such thing as wraps, and these guys called them 'supergraphics'. They were models of legibility, creativity, and brand execution.
If you study outdoor advertising, you'll note that most of the messaging is clear, concise and missing photoshop fills and filters. The folks who design them understand the medium. Vehicle advertising is no different.
You second layout is an improvement, but I still think can be improved.
Nearly every 'wrap' design we execute is not actually a wrap, usually partial. And 99% of our designs are vector based, because photography is usually a crutch for a poor design or brand integration. So many small business think they need wraps; they actually don't - they just need a good design to reinforce their brand in an impactful way. And they need legibility and creativity.
The phrase 'wow that was cool - but I dont know what company does' is heard more often than you think as it relates to wraps. Most wrap designers are guilty of trying to impress other wrap designers with a 'cool' factor, while failing to consider the brand implications of their messaging.
Build your brand first. Invest in something iconic, easy to discern from a distance, and legible. The most effective layouts are the simplest to understand.
If you study outdoor advertising, you'll note that most of the messaging is clear, concise and missing photoshop fills and filters. The folks who design them understand the medium. Vehicle advertising is no different.
You second layout is an improvement, but I still think can be improved.
Nearly every 'wrap' design we execute is not actually a wrap, usually partial. And 99% of our designs are vector based, because photography is usually a crutch for a poor design or brand integration. So many small business think they need wraps; they actually don't - they just need a good design to reinforce their brand in an impactful way. And they need legibility and creativity.
The phrase 'wow that was cool - but I dont know what company does' is heard more often than you think as it relates to wraps. Most wrap designers are guilty of trying to impress other wrap designers with a 'cool' factor, while failing to consider the brand implications of their messaging.
Build your brand first. Invest in something iconic, easy to discern from a distance, and legible. The most effective layouts are the simplest to understand.
signmeup
New Member
Don't do it man! Read post #51.... please!
weaselboogie
New Member
Fantastic Dan! great words of advice.
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post 51 is very true...but I get way more phone calls and feedback from the wow factor it also depends on the customers you want. an 80 year old man isnt gonna understand or like my design and will think its paint anyway...while a 20-40 yr old race team owner motocross driver or business owner trying to capitalize on the next hip thing will totaly get it. In advertising you have to get in the customers world to grab his attention.
as far as design goes I grew up watching my dad handpaint and gold leaf and airbrush and he made me learn all of that before I could touch a computer
so I understand my roots and how to do (classy legible clean design)
I do go back and forth on good clean design and grunge but somehow the grunge always wins..I will post a pic of the van before I unwrapped it
as far as design goes I grew up watching my dad handpaint and gold leaf and airbrush and he made me learn all of that before I could touch a computer
so I understand my roots and how to do (classy legible clean design)
I do go back and forth on good clean design and grunge but somehow the grunge always wins..I will post a pic of the van before I unwrapped it
iSign
New Member
yeah... but once all 5 of them in your region have bought from you... then what?
shakey0818
New Member
I agree with visual 800's post about angry wraps.I see allot of wraps here that look cool but when it comes to wrapping for someones business i would think the wrap should be a picture that would best describe that customers business cause u cant put 100 words all over it,something not too busy with a clear message of what they do & offer.All this flashy design is to much thats all that will be remembered not the important stuff.I would say keep it simple & to the point but do be a little creative.
They turn heads...Pretty designs as they go by.. but what the hell was the message?