I don't own a sign shop, I am a design firm that freelances for sign shops, I'm also a partner in a design firm that designs large sign projects
I have been on my own full time for 13 years...
Perks:
-- It allowed me to raise my kids on my own.
-- It's allowing me to help my aging and sick parents.
-- NAPS!
Pitfalls:
-- It sucks when work dries up.
-- Constantly looking for more work.
-- You can easily work yourself into poverty if you are not careful.
-- I work more than 40 hours a week.
-- Before partnering up, it was not much fun working by myself.
-- Vacation? What's a vacation?
-- Paperwork... I hate the paperwork/accounting/billing/taxes thing...
Advice:
-- Too many people get into this without knowing a thing about this business, if possible, work for someone, if you can't do that, find a mentor.
-- Invest in knowledge before purchasing thousands in equipment.
-- Save a ton of money, then save more...
-- It's a creative business, learn the principles of layout and design.
-- Once you buy your equipment, start saving for the equipment your going to eventually have to replace.
-- If you are self taught, hire someone who is really good in the business and learn from them.
-- Get a website done...