I understand the emotion here, but I think a lot of people are being hypocrites. For example:
If the guy down the street started selling gas for a buck under the "going rate" how many of you would run down there and fill your tanks?
Would you care about his competitors? Guys charging enough to pay a wage, provide benefits, and oh...even make a little profit?
I'm willing to bet most of you'd say, "well...if he's dumb enough to give his product away, what do I care that he'll be out of business in a month". "Right now, I need gas and that's a h*ll of a good price".
That's how his customers are thinking.