But a coroplast sign is still a coroplast sign and people perceive that they should be less expensive than other types of signs. And a coroplast sign is still the McDonalds of substrates, and should be priced accordingly. By the way I'd be 55.00 for the 24 x 36 d/f 1-color with stakes.
When I started working for a vinyl sign shop 17 years ago... vinyl banners were the cheapest thing available, at $5/sq. ft.
7 years later when I began working for myself, I sold (one color - no art)banners for $5/sq. ft. Then over time it went up to $6, and later up to $7
This price is more about covering my time, my equipment, my maintaining an inventory of vinyl, & my availability to be here, answering the phone, & cranking out signs every day... not as much tied to the fact that banner stock is inexpensive.
If someone wants coro, I ask them why. If they want to use those wire stands, I'll quote them coro, but if they say they want a cheap sign, I show them a $5 aluminum blank & ask if that will work. I tell them the coro might be $2 less, but I don't stock it, specifically because people think it's cheap. By the time I'm done with it, it ain't cheap, so it might as well be done on something that looks nice for $2 more.
It may be the McDonalds of substrates, but this ain't McDonalds! :Big Laugh
Perceived value does not only apply to products... it applies to your business image as well. People can perceive how little they should pay as much as they want... but if they come in here with their perceptions, they leave with my perception... not shared with attitude, but with their own business's best interests in mind.
I'm offering a point of view that is intended to address business in general. I realize it doesn't apply as well to charity event signage for the local Kiwanis Club, as it does for a business sign... but many fundraisers for charitable organizations, are also business people, so my business images percieved value is always more important to me then then my clients corner cutting substrate choices perceived value.
