wrap design

[Hog Wild graphics]

I am working on this design for a restaurant. I hate the horse but that is their logo that they want. Any suggestions will be appreciated.

HWG

 

[ucmj22]

the logo on the door doesnt work with the rest of the design. try to design it so it doesnt just stop at the front door.

 

[MikePro]

two completely different logos? the door logo reads upscale, modern, trendy.... while the "el conquistador" screams "supermercado"

 

[J Hill Designs]

to me the front logo looks like a very screwy/hipster way of saying falcon...

 

[Craig Sjoquist]

3 things I see right off the bat.

Agrees get the name off door ..1 ..give name more space shorten it up along with restaurant.

Smaller horse might help also showing more food that is the best part in this wrap ...2

3rd... the color of name is faded orange on orange ..? make it total white your looking for contrast the green outline does not help much but understands it is part.

When doing a full picture in full strong color on the background .. the lettering should be as plain as possible or at least readable and full contrast. why the picture is the main element so make it that way or reduce the strength of color on picture but not on this cause you want the food to show. ...hope I explained this right.

 

[Intense01]

I agree get rid of the door logo. Also, Make sure to spell check because "restaurant" is spelled wrong.

 

[rjssigns]

If going on a white van take background colors and fade into doors, while eliminating door logo. Re-scale the horse and rider to fit at the end of the verbage. I would have the horses head slightly above the verbage.

The food is your hook, push it. Name and especially the logo become secondary. Other than a couple tweaks I really like the look.

 

[jfiscus]

make 110% sure that the colors are adjusted on the food correctly so that it looks appetizing! printing images of food can go one of two ways, really appetizing or really disgusting - especially pizza!

and X2 on checking your spelling.

 

[Hog Wild graphics]

Made a few changes. Customer was wanting to do partial wrap now they decided we are doing the whole thing. After I get this finalized I will design the rest to blind in.

Thanks for all your opinions. I really like the horse logo smaller since I think it is a boring logo.

HWG

 

[slipperyfrog]

Papyrus? really?

 

[Hog Wild graphics]

The horse and the door logo is on all their tshirts. They have been using it for years.

 

[slipperyfrog]

Aw that sucks. I guess you can't play around with it then.

 

[tsgstl]

Papyrus? really?

Is there some underground anti Papyrus font movement that I was unaware of? I just don't want any giggles on future projects.

Is there any way to make the background image more like the horse? You have a lot of different styles going on. Maybe even blur it and have the edge of the food more visible.

I have no idea what I am talking about but it is fun thinking of what I would do.

 

[JR's]

Fade the graphics to white, so it looks like it blends into the front of the van.

The logo and the verbiage of the front door, I would change the color to a brownish color or orange to match the back of the van.

The wording on top of the photo can you make a blurred background just where the lettering is this way it's not that confusing.

Other than that looking pretty cool.

JR

 

[JoshLoring]

Is there some underground anti Papyrus font movement that I was unaware of? I just don't want any giggles on future projects.

Ya. It's called every spa and salon in the US.
Or... You could just call it the Avatar font. Once used by a major movie.. Never use again..

 

[signcrafters london]

If I were you, I'd spend a few hours surfing the portfolio and vehicle wrap forums. Maybe you can get some inspiration from the wraps done by Dan Antonelli, Colorado, ProWraps, JoshLoring and other great designers I'm no doubt leaving out.

 

[JoshLoring]

My biggest recommendation is to start blank.
Then.. Spend an hour or 2 using the pen tool to meticulously cut the food from the background so that whatever you choose to place back there.. Looks seamless and not layer masked or eraser tooled in. This always looks tacky.
After that. Use the food to make people's mouth water. then focus on the rest.

*A van sized delicious cookie and crumbs with a 2 foot logo will be more effective then a van sized logo and a 2 foot cookie

 

[kylebrk]

If I were you, I'd spend a few hours surfing the portfolio and vehicle wrap forums. Maybe you can get some inspiration from the wraps done by Dan Antonelli, Colorado, ProWraps, JoshLoring and other great designers I'm no doubt leaving out.

+1

You don't have to be original!

 

[Craig Sjoquist]

I like it... you positioned the horse and copy well, also like the fade on name now it helps restaurant pop and name harmonize, to me it would not hurt to kern them more and allow more space helping the food standout more.

Yes change door logo to a color closer to the wrap color, this to will help the food standout.

 

[mikefine]

Too much design. Pretty colors. Food is not distinguishable or appetizing. My eye is drawn to the cup of red stuff. Is that your intent? Please spell check. You have a major mistake...