After reading thru the posts, I've come to the conclusion I'm different than a lot of guys.
For one, I run a production shop. For me that means laying my hands on a fill, a piece of clipart, whatever....as fast as I can. I much rather invest in a thousand images that I can easily browse than fart around trying to draw something or come up with my own.
My clients run the gambit from very low end to fairly sophisticated. We're no ad agency and I know it. But a lot of pieces leave my shop with more pizazz than the client expected. They'll be back. (strategy too, it makes it harder for the other shops to copy my work, steal my client, etc.)
Did some point of purchase displays for a pool chemical company recently. Do you really think I spent any time trying to figure out how water patterns look when hit by sunlight in someone's backyard pool? That's crazy man.
Bim, bam, boom. Got the effect I wanted and quick. Same thing for a hardwood flooring guy. I can make a plank floor pretty darn quick if you give me the grain pattern to begin with.
No, I'm not a primadona "real" artist. Just a commercial shop trying to satisfy my clients as best I can. The "real" artists out there want to do their own thing. Hey, fine with me. There's room in this ol' world for all of us. But nine times out of ten, my client wants a "champagne" look on his "beer" budget.
Thanks Fred, for Volumes I and II.