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Depends on the complexity of the job. Generally they get a drawing with measurements and callouts. Then they gat a drawing on how I would like the monument to be installed. This sign had a lot going on so I split up the measurements and the specifications. From the 3 drawings, I got...

Are you building a frame and attaching Dibond to it? If you are building a frame, what are you building it with? Personally, I would build an aluminum frame with maybe 2" square tubing or angle, then plug weld and Lords adhesive aluminum to it - paint.

Are the letters white? or will have a transparent film. There are a few ways, but I prefer routing out the letters as this holds up better than gluing individual letters. If you have clear or trans white letters and use a clear backer, you SHOULD use a trans white film behind it to...

This... Get it engineered...

Done, and best of luck to him...

The second he says coroplast and 'how long will it last" you hang up the phone...

That makes for a better story, I'd be more upset that I wasn't the one who hung up on him first...

That conversation (if you even wanted the job) could have gone differently. You ask... What's it for? How long do you want/need it to last? Where is it going? Then give them the options, along with the costs and turn-around time and how long they are guaranteed. You may use an...

Nice mix of photo and vector! Dig how the ribbon wraps around like that. Very nice!

Diggin' that Holiday House! Good stuff...

It's very rare they take advice, I've designed 100's of logos here to show how to readjust the way people should design. I kinda want them to design their own. I want them to learn the process. A recent post where someone posted their logo attempts here, then either ignored the info...

I hate seeing attachments. Does it have to be flush? Pre-drill tubing and angle for self-tapping screws. Mechanically fasten square tubing to the wall. Then I would VHB/Lords Adhesive angles to the back of sign that allow the angles to slide into place over the square tubing...

I'm a little confused too, is it a true "C" channel or "boxed" channel, or a "U" or "J" Depending on the size you need bent, we used to Lords/plug weld stock "J" or "U" extrusion to sheets larger that what we couldn't bend on our brake.

Very nice...

This is worthy of inclusion at Gigposters... http://www.gigposters.com

So what you are trying to figure out is perimeter of a letter to estimate the length of material for your returns? I can't remember if Flexi does it but I'm pretty sure it did... but I know CadTools for Illustrator does and somewhere there is a Macro for Corel

That is one sweet sign. Makes me want to spend time fiddling with my hands too.

Not the answer but exploring and researching various ideas... Looking at examples, I toned down the shadow, allowing the logo to stand alone and give it the option to add effects and attempting to make it iconic and memorable.

Another thing is google "long shadow logos" See these? http://colorlib.com/wp/long-shadow-design-examples/ I think most of these logos can be used with, or without them...

Except for your "Siloam" I thought your original showed more promise. I know this looks 70's, but to me, it looks like "International Typographic Style" or "Swiss"...