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This is merely a heuristic argument, but why? What's being matched? A Pantone swatch, or the client's varied materials? If we're praying to the god of consitency, aren't they the same values, toyed with or not, that are used in reproducing everything else the client puts into the market? It...

Hi Checkers, I agree with your premise. Indeed, you need a reference. I question if Pantone (sure; way better than "Forest Green") is the reference to be used. They should send RGB values identical to those they use when saving their logo to a JPG or GIF for their Web site; or the CMYK...

Hi Rooster, I have indoor plumbing. But thanks just the same. OK; so you got lucky. The Pantone color your client insists be used in association with their brand just happens to be one that you can get real close to with CMYK ... even across varied media. Terrific. How about their...

You're killing me. I actually had to recover from this one. So it is we, the foolish end-users, who are misguided in thinking that PMS is somehow a standard by which colors are matched???? Really? It's just a tool that we are to blame for thinking it works??? That is by far the...

Rooster, Couple of easy ones: Do too many people believe that by specifying Pantone whatever it will deliver to them the exact color they specify? Is the above expectation perpetuated by the so-called "Pantone Matching System?" I believe the only rational answer is "yes, to both."...

Wait a minute!!! Not even a valid argument for Pantone. Forest Green, from the CorelDRAW palette: 40,0,20,60 or 73/95/95. Unambiguous and nobody needs to buy matching guides for both ends of the phone conversation. How on earth does Forest Green become less ambiguous over the phone...

If I implied that, I stand corrected ... or at least should clarify. The color spectrum is public domain, Godgiven. I think I did more than merely imply that. Yes? Now then, I can sell you vinyl that's any color of red I wish. But if I tell you it's 185 Red, then Pantone has infringement...

Excellent. Once accepting there is no standard, you'll see it bends as easily as the Matrix spoon. Thus "reference" is far more apt, and accurate. So once folks get into a mindset of "it varies by medium so we want to be close to something" why not choose a "something" that's based on the...

True statement. Pantone is in the trademark business, purely. Their execs are quite often trademark attorneys. The color spectrum is in the public domain. (Godgiven) But describing color as P185, PMS Red 185 or on a color chip that looks at all similar to a Pantone Color Chip infringes their...

Matrix wisdom: there is no spoon (nor standard) :^) Jim

Thanks, PW. Agreed. Folks need to quit sweating minute (an unavoidable) color-shifts and go back to building profits with gimmickry like, marketing, sales, channel-leverage, product design/development, manufacturing efficiency and other things that actaullly affect and matter to buyers...

Rick, RGB / CMYK = within the spectrum the of technology that will be used to reproduce it; and noone pays a license fee to trademark attorneys (read: Pantone upper management) Pantone = trademark attorneys are happy and colors that are within the spectrum of mixed printers inks, which are...

Pantone!!! I hate it. It's so irrelevant, today. A company chooses a Pantone color for their logo and noone will ever see that color. Their Web site is RGB, and they cannot control brightness contrast. Ditto on TV. Magazines are CMYK, as are brochures, newspaper and every other device a...

Ideally, the image (bitmap) should be 100 dpi at output size ... not sure of dp/mm.

Not a problem. Sorry for getting back to you so late; dinner out with a friend. Can you send me the CorelDRAW file of the officer and the background image? That's easiest and best. (jim@go2bk.com) It'll be fun. And thanks again for the compliment. Best, Jim

Aw shucks. Thanks for the kudos. Here's some Photoshop tweaks ... Gradient shadow (gradient fill with selected color from road + 100% K and then distort); add a slight gaussian blur (2 px or so) and reduce to 70% opacity Very slight bevel effect on Smokey, with lighting angle...

No way. Too slow ... Way better ... 0-60 in just over 2 seconds :^) Jim

Mega dittos!!! And well-said, sir.

I tend to prefer a subtle change to the background to increase contrast ... a glow or stroke around the foreground element looks a bit contrived and pasted-on, IMHO. Also, will a text or some other element be added to balance it and communicate a message of some kind? Such as ...

1/2 or 3/4 ton Van. Great hauling capasity, weather-protected. Often cheap in the 3-5 year used market. Large surface area for a giant moving ad for your company.