Search results

1. Far too few; ignorance abounds, as does dogmatic thinking, which has no place in marketing. 2. I'll school you, but you have to do your own research: Pantone Net Profit. (Google it; it was in a UK based lawsuit ... 20M+ Pound Sterling ... $30 million US was conservative) 3. I don't...

oops, addendum in re: "brand" (I seem to recall you thought I was speaking of a logo earlier in our kibitzing) Not true. Brand as it realtes to me: Trademark: Jim Doggett Logo: maybe my picture in the top left Brand: smart-ass; know-it-all; asshole Branding is a process of creating a...

Correct. I think you're starting to get a sense of where printing has gone since Gutenberg printed a Bible. Pantone's glory days were when 2-color sheet-fed printers sprang up in every town in America, and elsewhere. Cover or text stock; coated and uncoated. Web offset came came into vogue...

Gloss level, buddy. Pantone has different color guides for uncoated and coated paper; vinyl is at another level entirely. I don't think Pantone evil, merely less relevant in a process-printed and projected-light RGB world. Corporate communication simply evolved in a direction that no...

$1,100 seems spendy for a Chinese cutter. I looked into all of them when I was the marketing guy for SignWarehouse ... most were cheaply-made plastic and pretty poor tracking. One of the better ones, Redsail, has far more metal parts and a much lower fail-rate. It's marketed on eBay only...

Definitely, Summa or Graphtec. They've been behind the curve in the printer market and have uniquely put emphasis on improving vinyl cutters ... they're both lightyears beyond the competition, I beleive. Price-performance leaders, IMO, are SignWarehouse Vinyl Express Q (Graphtec pro series...

All good and valid points ... and an exceptional approach. I think Bbean's point, too, is noteworthy. Not hitting Pantone colors, which process color does not do, does not equate to low quality by any means. Quality these days is stupid good, even at 720 by 720 ... high speed, big images...

Perhaps :^) But if I understand the technology, and inform the prospect, maybe they'll buy what I have to sell them. Plus, they're a dying breed. (the Pantone-faithful) Fewer will demand it, and are demanding it, with each passing day. Some here have countered that Pantone is the...

I tried, but alas, I failed. :^)

Hi Rooster, Thanks for the sarcasm notation; I wouldn't have picked up on it otherwise ;^) Anyway, in marketing we have disciplines, too. The biggy is are we doing what we want or what the customer wants? It's easier, obviously, if we do what the customer wants -- and I'm reeeeeal lazy...

Splitting hairs is what makes the banter so much fun!!! One more reason to avoid shows like te plague ... kidding!!! Burritos on me. We should all three of us go out and argue this stuff properly -- with help of beverage alcohol :^)) Have a great weekend guys .. got a Grisham book to...

Hi Rooster, Not accuracy, per se. But indeed, PMS color-matched is on the wane. Also, as to Rick's point of lowering standards not being good for the industry, I think I'd say yes and no. (Everything else Rick states I agree with completely) There's been a huge influx of more attainable...

This might explain how you are uniquely able to hit the Pantone spectrum; you're matching to the screen, not a PMS color guide. Rooster, I am not out to get you, buddy. Really I'm not. With some minimal effort, folks can get close. But they aren't going to match, and some they won't even...

You're right; numbers are tough to find on privately-held companies. It was outlined in a lawsuit made public. Public companies are obviously easier to follow, e.g. X-Rite, which you described as being "...growing and very healthy. " Things are not quite as bright as they were in Oct...

Pantone annual gross profits (EBITDA) were in the 30 million range back in the 80s. I don't have historical sales/profit trends, but then again, companies are typically acquired because they're in a bargain state: early before they get expensive; later when they've become less expensive. And...

Healthy companies with bright futures are seldom acquired ... the cost is too high. Being acquired is typically a lifeline, and not good news. I have no wish for the demise of Pantone, especially not its employees. But I do think it speaks to their waning relevence, especially the PMS system...

Whew! Thanks for the lengthy lesson, Rooster. Side note: didja get a chance to come up with the Pantone identifiers for the category-leading brands' home pages: Apple, Microsoft, AT&T? I've no doubt that Pantone is scrambling for relevency in a digital world, since folks aren't mixing...

Absolutely!!! And no buts about it. Pantone is what it is. My gripe is with folks who think it the Holy Grail and make unreasonable work for and demands of sign-makers, in the service of an objective that is highly over-rated from a brand-ID standpoint.

I believe that as well. I also believe they think that; and that if it's not the spot-on match to Pantone whatever, then recognition (what's important) diminishes. Not true. Color ranges, to an extent. More important is shape and placement. What are the Pantone values being used on the...

Hi Checkers, Point well made. But I think it's a standard that's fading, rapidly. Art submissions are no longer film and chromalins, much less boards and color chips. 10 grand in prepress is being replaced with a PDF upload that costs zip and trims days or even weeks off the schedule. Or...