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No, it means that throughout your marketing efforts you need to be targeting getting people to give you their email address as one of your key campaign goals. Always be building your email list as those are pre-qualified targets, which is why email marketing has such a high ROI (still) compared...

Not really something to be thinking about as a sign business. Getting enough uniques to have profitable advertising is a tough gig and a full time job. I consult for such bloggers and it's very difficult to do profitably enough to where the ROI makes sense. And these are people who's entire...

You should build email collection conversion targets into all of your marketing efforts both in physical space and online. It's crucial.

All things die and technology entropy is a very fast. Products like Edge and Flash Catalyst (which can output HTML5 and 'native' mobile apps) are Adobe pivoting.

Adobe labs has just released a preview of their upcoming software Edge, which is for HTML5 Motion and Interaction Design. Just a heads up if anyone else on the forums crosses over to web development. http://labs.adobe.com/technologies/edge/

Yes I've known people busted for violating license agreements of software. Not for using academic versions though as the only people I have known who use academic versions for business qualified as academic or bought it while they were students and then used it for business (which is legal under...

You could get 3.5% even four years ago but it definitely looks a bit older than that. ;) Here's a good Flickr pool of ghost signs: http://www.flickr.com/groups/10285999@N00/

http://en.wikipedia.org/wiki/Waynesboro,_Virginia I'm sure 20,000 is like a megatropolis to you Mosh but it definitely qualifies as small town in my book.

http://h10088.www1.hp.com/gap/download/Make_a_big_impression_and_go_green_with_HP_Latex_prints_2010_A4.pdf

What I think he's saying is that the negative space isn't balanced well in relation to the type. I'd also go with some variance in the face choices and the kerning needs a lot of work. Helvetica is fine it's just not very inspired and you haven't really pushed or balanced it effectively.

I started putting together a book list for another thread but some of it is applicable to this conversation, so here's a reading list if anyone needs something to bring up to the cabin or whatever as summer heads towards autumn. Book Yourself Solid - Michael Port Unmarketing - Scott Stratten...

Just be careful about putting all your eggs in the Facebook basket. Particular platforms come and go and Facebook is very bad about allowing you to control and export your own content. One common idea is using Facebook to as a conversion funnel for opt-in email addresses, another is to use...

I get your point and agree. I was merely pointing out that it was a terrible analogy, as the reason no one gets busted for removing tags is that it isn't illegal for you to do so as the end consumer. Happen to abhor this particular urban myth for some reason. :frustrated: Carry on!

Perhaps it's more clear as stated it's not all about direct sale conversions? That's the ultimate end goal but much of marketing is about reach, trust and authority as those factor heavily in conversion events and using your marketing reach to build equity is much more effective in the online...

There's more to sales than just conversions, blogging like all social media is more about building brand equity and influence than direct conversions. Conversion optimization is another ballpark. Anyway back to the grind.

The debate is irrelevant to sitemaps and a separate issue (seriously who doesn't use sitemaps? If you're on WordPress install Wordpress SEO by Yoast and hook it up!), there's a debate within the SEO community that the algo's have a factor which looks at frequency of content change and pushing...

Needs more flames to make it go faster

The main theory is that dated content causes more frequent crawls by search spiders. Debateable, but modern blogging platforms allow you to category sort and tag post content to allow for multiple display scenarios. So you post your latest case study to your blog and categorize it as a case...

There's always the compromise of a blog which doesn't show dates, that's popular in business blogging. Additionally you can follow the Yoast formula and "promote" (convert & 301 redirect) really hot blog posts to pages as they age.

Good blogging is incredibly difficult, a well done post should take you multiple hours to write, edit and format. I do consulting for several professional bloggers and it's not a simple ordeal. However, as just something to drive business and keep your site fresh, expect maybe 2-4 hours on a...