Thank you DrCas, Gino, Joe C. & great going Ddleejj1 for taking the interest in trying to learn the basics in layout & design.
I never meet Mike but was able to read his journals, then got the book, but before that going to sign school the our teacher a advertising award winner, taught the very same principles, I was amazed to now get to read it & retain even more with the Mike Stevens book.
As stated when the book was created computers were just coming out of punch cards & only Government & universities really had anything we had sent man to the moon & Apollo was still rocketing forward if I remember.
I was never able to go to any real art & design school that are now more available starting back in the 80's & 90's were the next generations of designers have come from.
Like Dan Antonelli that shared his excellent design knowledge. as well as others that I'm sure out there that are even just as awesome learning tool.
Mike Stevens Master Layout is the basics to layout be it a no parking to a complicated sign of 100's of words it GUIDES you to a better understanding of what your natural eye will see.
& if you look at most wraps of today most have not even opened the book much less read any part of it. because of that fact many businesses have not re-purchased wraps re-adjusted there advertising with those designers that understand advertising guide lines like what Mike Stevens was trying to teach in his book..
Ddleej1 lets see your new logo, can see your creative bet it will end up real nice even for your 1st's.