threeputt
New Member
Ok, here's my take on all of this. Bear with me.
The sign industry is unique in one way. It truly qualifies as a "service" industry, but is often perceived as a "retail" industry. By that I mean clients, more and more now, tend to look at finished signwork, much like you and I might look at a pie, for example, sitting in a baker's window.
Isn't it true, that to the baker he has rendered a service? He had to decide which and how much of each ingredient he would use. He and he alone decided what temperatures, duration of cooking, which methods, he would employ also. Correct? With me so far?
But you and I gazing at the pie see it as a commodity. So the cost of the pie becomes a very important factor when comparing it with other baker's pies. We see it as a retail product. And buying decisions quite often are preponderantly price weighted. Of course....if his pie tastes bad, that trumps pricing.
The sign industry is unique in one way. It truly qualifies as a "service" industry, but is often perceived as a "retail" industry. By that I mean clients, more and more now, tend to look at finished signwork, much like you and I might look at a pie, for example, sitting in a baker's window.
Isn't it true, that to the baker he has rendered a service? He had to decide which and how much of each ingredient he would use. He and he alone decided what temperatures, duration of cooking, which methods, he would employ also. Correct? With me so far?
But you and I gazing at the pie see it as a commodity. So the cost of the pie becomes a very important factor when comparing it with other baker's pies. We see it as a retail product. And buying decisions quite often are preponderantly price weighted. Of course....if his pie tastes bad, that trumps pricing.