Supposedly the "straw that broke the camel's back" was when Avery was at a Tradeshow, they had hung a very large promotional banner on the wall. The first day, the reps explained that everything was fine and that it still was an end-user application error. Well the 2nd day the vinyl had shrank (or shrunked) so bad tha it embarrased the reps and fully exposed the problem. The bigger issue was that they weren't even admitting fault to their distributors until finally everything literally fell apart. Not sure if the problem was with the reps or a "higher up person". Probably the latter.