I think it also depends on what your looking for, what your looking at paying, benefits, and expectations. If your willing to put in the time and train/teach someone you can get someone with less experience and cheaper but if you want hire someone that can for the most part hit the ground running your probably going to have to pay for it.
Rant time:
As a younger person this is probably one of my biggest issues working in this business. I have years of experience with Flexi, Photoshop, Illustrator, Versaworks, Wasatch, Muse and more. I've worked with/on Mimaki, Roland, HP Eco-Solvent and HP Latex. I'm a 3m certified installer, and have a BA in a design field. I have years of experience in Marketing, Sales, Customer Service and Design. I've run a small shop, I've been a lead installer for another and more.
Yet every time I see posting for a job it's $14-$16 an hour. This would have been a great wage in the 80's or early 90's but today, this is just not acceptable and I know that sometimes the margins on these jobs are tight and with the lower cost of entry into the industry more and more people are fighting for the same dollar. Also now every kid with an I-Pad thinks that they can design. For ****sakes most 'designer's' I deal with can't comprehend the fact that a vehicle is a 3 dimensional object and taking a image from Facebook to put on 4'x8' banner is going to look like ****.