im so tired of this question. if you are commissioned as an ARTIST to design ART for someone, THEY OWN IT.
why else would they hire you? WTF are they paying you for? good god people. stop trying to reap extra revenue by pissing off your client for something they paid you for.
flame away.
Depends on how you run your business I guess. If they hire us to design artwork then yes, the goal is pass on the ownership of the artwork. If they hire us to make a sign, then they aren't necessarily buying artwork. But at our shop we see signs/graphics and design work as being two different things, and we approach each service differently. In my opinion, If you don't, the client won't value your artwork or your time. In our experience you can spend hours a week emailing artwork around if you aren't careful. Time is money so we do things differently here.
In my opinion the design it'self is extremely valuable. It can be used as a sales tool over and over again... easily paying for itself in little time. It should costs the client much more than most sign shops sell if for. In fact many sign shops almost give it away just to get the sign work. How do you expect your clients to value custom design work, if you wont?
Because we see the value, we charge accordingly. Because our customers see the value, they continue to buy it from us.
Some of our clients, who want to purchase just a sign, may not want to invest in a custom made logo or design, so they don't have to, however we would own the artwork used to create that sign. If after the fact the customer realizes the value of the artwork, they have two options, continue to buy services and products through us, Or purchase the design.
Other clients initially realize the potential of a custom made design (or we sell them on the value of that custom artwork) These customers will often time purchase the logo or design first, even before we make them a sign. They then can use THEIR artwork however they wish.
If you spell this out to the client, our experience has been that it won't "pi$$ off" the client. They either realize the value of custom designed artwork and pay for it up front, or the choose to just buy the sign work. They have the option and they know those options from the get-go. If they didn't agree to our policy, they know where the door is before we do any type of work, but ever since we started doing business this way, we have never lost a job due to those policies.