Speaking of sideburns....
Here's a briefing a PM briefing explaining how sometimes CHEAP is GOOD:
OMG: that's great! if I did wraps i'd totally link to it.
CHEAP: I thought you did wrap?
OMG: just a few a year. we do a lot of vehicle graphics but stay outta the wraps, theres a few guys in town who lowball it.
CHEAP: The tool was made for you! a simple craigslist ad will do wonders.
CHEAP: (20 mins later) let me guess. ALL those panama city people on my site are from your CL post?
nice simple copy!
CHEAP: You informed 70 people in a day and a half!
CHEAP: 120 people. Here's 2 "leads" for ya.
OMG: Lol.. amazing.