the last version posted in post 42 is looking better. the round part has some "visual impact". what I was talking about is when you have a company that tells you the "feeling" you will have and what to expect, that feeling needs to be there. you are saying to people "visual impact" so they expect to see that. if you were "Joe's Signs" it would be different as there is no expectations from the wording. if you were "Speedy" or "Fast" signs, people expect to see speed and not some fussy, girly looking font. does that help any?
you have to remember that we aren't looking at it the same as you are. you have a lot of eyes on it here that are looking at it from a purely technical point a view with no emotional connections to it. the hardest thing to do is to design for yourself. you would think it would make it so much easier, but it doesn't because it can be hard to separate yourself from it and see it the way you would approach any other design.