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logo idea

Colin

New Member
Hey Colin, this is a reworking of the other logo. I know it still uses Impact. I just don't own a similar font, so it is kind of a place holder til I can pick the right font.
Is the design progressing do you think from the first version?

View attachment 74218


Not bad, but I'd just like to see a less ubiquitous font for a logo.

They're WAY better than your first image.
 

jkdbjj

New Member
Feedback on this text style?

vv1.jpg
 

Dan Antonelli

New Member
Be careful with the lowercase 'l' and 'i' right next to each other in the last example and earlier ones. You might be better served stacking the type so you don't have an issue with the lowercase l and i being next to each other. And then maybe 'impact' should be a much bolder version of the same font family.

House Gothic comes to mind as something to play with.
 

jkdbjj

New Member
Be careful with the lowercase 'l' and 'i' right next to each other in the last example and earlier ones. You might be better served stacking the type so you don't have an issue with the lowercase l and i being next to each other. And then maybe 'impact' should be a much bolder version of the same font family.

House Gothic comes to mind as something to play with.
Thanks Dan, I have noticed on some versions the i and L are not playing nice.

The House Gothic looks nice. It seems all I could find was House Gothic 23, and it is a pack of 23 fonts for 160.00. I am not very familiar with buying fonts. It seems sometimes people bootleg the names and offer a fake font. Can I buy one or two of those style without buying all 23?

Thanks
 

Dan Antonelli

New Member
No, House makes you buy the whole thing however its a good investment and the complete family is very useful. I don't know about fake fonts or bootlegs - but like everything else, I'm sure they exist. Hell, all my fonts exists for 'free' (ie. stolen) if you work hard enough to find 'em online.
 

jkdbjj

New Member
So I have a vertical placement with the words, and a bit more "impact" of an icon.

I like it, how about you all?

vv3.jpg
 

Jillbeans

New Member
The last one, if you took out the line under impact, may look better.
I keep thinking of another member's logo when I read this post.
It's only due to the similar name though, Visual Images.
Love....Jill
 

neato

New Member
Well, I know you weren't expecting any back patting here, but I gotta say, for never having designed before, you're off to a running start! Very nice work thus far. This is a good way to see the design process. Get critiques and keep tweaking.

You'll go far in this industry if you keep it up. Looks like you have natural ability.
 

jkdbjj

New Member
Refined the last logo. So I think this is what we are going to go with. Not pulled the trigger yet, but we are going to review it today and make sure we all like it. Thanks for all the feedback everyone.

Jill, I wasn't sure how to separate out the tagline without a line. Any suggestions? Just let it hang underneath?

vi2.jpg
 

Colin

New Member
The logo looks too much like the VolksWagon logo.

The font used in the lettering is not very nice looking; it's very harsh, and to me, 70s looking.

Why the black stroke between the logo and the lettering? Yuk.
 

Moze

Active Member
Is it supposed to be "Sign & Graphics" or "Signs & Graphics"? I would assume 'sign' should be plural...?
 

Marlene

New Member
The logo looks too much like the VolksWagon logo.

The font used in the lettering is not very nice looking; it's very harsh, and to me, 70s looking.

Why the black stroke between the logo and the lettering? Yuk.

+1

there are too many lines in the logo, the ones you added and the ones created in the shapes of the harsh lettering then all of a sudden, there's a soft circle, it's conflicting. when you have a word in your name that is connected to an action, people expect to see that action. "impact" should have an impact just like "fast" should look like fast, "fancy" like fancy and so on.
 

tsgstl

New Member
The glass look is popular right now but may not be in a few years.
The shadow looks alright now but might be tricky with centering in other uses.
The black line separates the logo from the name
If you go with SIGNS & GRAPHICS you might be able to reverse it out on the line under impact with the "&" being in the leg of the "P" (might not work just thinking out loud)
Kearning is kind of close on the name.

Still a long ways from your first go. Your getting awesome advice to take it this far.
 

jkdbjj

New Member
Before I take credit all to myself, please know that I am working with a kid on this project, so I can't take full credit for it. Not my style to have you all think I am doing this alone. Not sure anyone cares about that, but didn't want to mislead anyone here!

So let me think about what some of you are saying digest it, and see what I can do.

One thing I am learning is pride can't be too much a factor here, cause I got stuck on this design, and then I feel like I need to go back to the drawing board after reading reviews. Very frustrating.
 

jkdbjj

New Member
+1

there are too many lines in the logo, the ones you added and the ones created in the shapes of the harsh lettering then all of a sudden, there's a soft circle, it's conflicting. when you have a word in your name that is connected to an action, people expect to see that action. "impact" should have an impact just like "fast" should look like fast, "fancy" like fancy and so on.
While you mentioned several things, can I focus on one you brought up for now. The comment about impact, and how it should be portrayed. Are you saying something in my logo either icon or verbiage needs to convey something impacting? Or a suggestion of such?

My thinking is that since the word Visual is included, it would reduce the need for the word Impact to need to be a collision or some such thing. Telling a story that the impact is purely visual and not collision.

Just thinking out loud here, and would like to hear more from your point of view. Thanks!
 

Gino

Premium Subscriber
Well, I know you weren't expecting any back patting here, but I gotta say, for never having designed before, you're off to a running start! Very nice work thus far. This is a good way to see the design process. Get critiques and keep tweaking.

You'll go far in this industry if you keep it up. Looks like you have natural ability.

+1



For chits & giggles.... may we see the one you had designed and don't like ?? Even if someone here designed it, it might have some potential and maybe could be fine-tuned a little, also.
 
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