Fred Weiss
Merchant Member
Since the beginnings of Signs 101, we have tailored our community to be a venue for professional sign makers, related professions with an interest in also manufacturing signs and selling them to others, newcomers seeking to enter the craft, teachers, and suppliers to our craft. In recent years, we have introduced a registration form designed to screen out end users from our community.
Making this distinction is at times difficult and troubling. In most cases, we use a distinction of selling a sign or other graphic product to end users for a profit and do not accept those who don't. So, for example, we would accept a university with their own in-house graphics department because they most likely do make products that are sold to students, alumni and fans. But we would decline a grocery chain or a beer distributor who is simply producing their own advertising signage.
The question that often comes up in my mind though, with some registrations, is that because some of the companies being turned down are so large that they are beyond the scope of being serviced by a professional sign company that perhaps they should be admitted to our community. That they may have things to contribute that exceed any disadvantage their acceptance might carry with it.
Case in point ... as this is written, we have a major airline wanting to join Signs 101. Our existing criteria for member acceptance says that we should not accept them as a member. What do you think?
Making this distinction is at times difficult and troubling. In most cases, we use a distinction of selling a sign or other graphic product to end users for a profit and do not accept those who don't. So, for example, we would accept a university with their own in-house graphics department because they most likely do make products that are sold to students, alumni and fans. But we would decline a grocery chain or a beer distributor who is simply producing their own advertising signage.
The question that often comes up in my mind though, with some registrations, is that because some of the companies being turned down are so large that they are beyond the scope of being serviced by a professional sign company that perhaps they should be admitted to our community. That they may have things to contribute that exceed any disadvantage their acceptance might carry with it.
Case in point ... as this is written, we have a major airline wanting to join Signs 101. Our existing criteria for member acceptance says that we should not accept them as a member. What do you think?