Most of this thread is amusing.
Imagine you're an airline, you pick up your phone, you call roland or hp, and say, hey, point me to your distributor, we wanna set up an in house shop. Also, do you have any training seminars, sessions and the such? We have a team of 10 we'd like to send out on an application course, machine maintenance course and whatever else you can recommend.
Do you think anyone at Roland or HP would take the same attitude as some of the people here and say "nup, sorry, you're not a sign shop".?
Without even joining s101, they will get better training than most of us here, more attention, grade A response time on problems and faults. They can call hp or roland and get a more qualified answer than most of us can provide.
Do you really think that a vendor won't tell them the secrets to the trade? Hell, they'd be telling em more than they ever taught any of us that's for sure. Go and spend half a mil on equipment in a week and see how much you need access to a forum to find out little secrets and head cleaning tips and hints. You would be paying a tech to do all that... and that tech may very well already be on this forum for that very purpose. Airline or not, he would still be a member here right?
The feeling I get from some of the insecurity displayed here is that without s101, it becomes a lot harder to get into the sign industry, or that it may even be almost impossible to entertain the thought. For a little backyard shed operator, that may be true, but for an airline? please... that's just... like I said, amusing.
Reality is that any vendor is more than happy to teach customers how to use their equipment, tips and tricks and the such. Material suppliers like 3m and avery have courses on how to apply their material. Roland has the roland academy.
Youtube and Google, coupled with the ability to read a book, combined with some discipline, enables you to accomplish more than enough tasks to run a shop - with or without s101.
Has anyone here who objects to this airline joining, sent an email to google or youtube about your thoughts on people uploading videos on how to do your holy and sacred profession? Or maybe you've sent an email to google recently to express your concern about how too much sign making information comes up when you search for something, and that you really think it shouldn't.
I agree with Fred as well about a paid membership before even joining, however I do not believe that one should be allowed to continue their membership for longer than x period of time for free.
I'm a good example. I've been a member here for around 3 years (most of which I've been inactive), and have shared and exchanged a lot of information, yet I'm not a paid member. Why? Honestly, it's not the money. It's mainly because I'm not forced to be. I suggest a free period of a month or two, during which most people will find the answer to the problem which brought them here in the first place. Over the free month or two, they'd see that they would use this site again (if they're in a legit business and have an ongoing need for access to resources), and would gladly pay a membership fee.
Anyway, that's getting off track.
Ultimately, I think a large corporation with an in house sign dept, who already has access (via their equipment suppliers and media distributors) to a lot of the stuff some of us here are scared to share, probably has more to offer than we do.