Watch that email promotion. I did the same to my customers, only a thousand emails. Somehow my domain got flagged as a spammer and my proofs started getting bounced back.
Nice clear message though. Gets the message across quickly.
Make sure to use spell check - possibilities is spelled wrong.
It's a cool idea but you have to change up the "is proud to" line. Red on black is very hard to read.
I know how this is going to sound but I'll say it anyway... the ad is worthless.
You bought a new wide format printer...great. Your customers will barely know what that is if they have any clue at all. "The possibilities are endless" tells them nothing. The picture of the print hanging out of the machine is great...if you're trying to sell printers to sign people who already know what they're looking at.
You need to tell them what you bought, tell them what it can do, and most importantly tell them why they need it to work for them. Let them know why full color kicks ass over cut vinyl...let them know you can do photographs on banners...tell them their sales will triple if they start using your prints!
Make them believe that this machine you bought is the answer to all their prayers!
I'm going to be a little rough, but for your own good
From the top... I like the logo and gradient... absolutely hate the serif typeface (garamond I think). You need something stronger... you need to be a little more "in their face." On the logo you need to make that small red type white and the web site white - I didn't on the one I'm posting. Here's my take...
And I don't think you need to name the specific printer - some smart ass will look it up and say "I read that isn't as good as the (fill in the blank) printer"
Edited to add - just saw Pat's post... he's right.
You can use anything you want out of it.
The point of an ad is not about you or even your company. It's about how a potential customer will perceive what you can do for them. So just announcing something doesn't work. You have to motivate them to the line of thinking that says "I NEED this company"
Only to my customers and friends.
This is what your mission should be if you are trying to get work.It's about how a potential customer will perceive what you can do for them