What do I think?
It's all over the place. It has no flow, no focal point.
It reads oddly and the colors are not appealing.
The fonts are weak and dated, more appropriate for a wedding invitation or the program of a school play.
And try to avoid the old "and more" cliché.
It seems redundant wit a name like A to Z.
All you need now is "soup to nuts".
Telling us that stickers and small signs is just a part time job tends to cheese us off, because for a lot of us, sign making is our "real" job. Going on about karma is kind of odd, to me, when a few people did try and give you decent advice without ripping you a new butthole.
What do I think? I think you need to start subscribing to SignCraft. Buying a Premium membership here. Getting the Mike Stevens book and Dan Antonelli's books. Look at labels at the grocery store, see which appeals the most to you and figure out why it does. Learn about colors and balance and don't try to bend and distort and outline every element. Because if you highlight everything, nothing stands out. It's more than just picking a font and typing it out. You will benefit, and so will your customers.
Here is a quick suggestion, I thought perhaps using lower case lettering in the name might make it read better. I didn't put a lot of time into this.
But I also didn't want you to think I was just ridiculing your initial design, which I have re-posted here as a jpg because most people won't look at a pdf.
Love.....Jill