Gino
Premium Subscriber
Bad analogy. A sign product isn't a process occurring over some interval or another, it's a singularity, an object. The process by which it came into existence is not germane. In your analogy, the product is point B, how you arrived at point B is meaningless in this context. It's pretty much the same point B at which everyone else might have arrived.
Your product inarguably is unique. Unfortunately all other sign products are also unique. That being the case uniqueness cannot be a criteria for not being a commodity.
Unless, of course, you subscribe to the Orwellian notion that while they all are unique, some are more unique than others.
People who think that their product and, by extension, themselves, are special do not understand that when everyone exhibits a particular quality, then that quality cannot be used to claim specialness or superiority.
Aha................... now, I get it.
Frickin' 'A'.... you're right again
One step further.... can your reasoning work in reverse ?? In other words, if we have 75 shops in our town and we're all unique in that we all think we make good signs and for pretty much the same price...... can someone [a customer, or potential customer] see when something is far inferior of others... whether be it by design, color or wahtever shortcomings and make it look or appear below standards thus raising your commodity up a notch ??