my minimum fee is 60-80$, yes, even for a small sticker with custom text layout. you don't like it? tough - either learn how to supply the art overnight, or find someone who will even give you the time of day... NEEEEXT!
The only exception to this is serialized labels and variable data where i can directly work of an excel file where i go off around $20 per job for the setup fee. afterall, it's not that painful.
Something like that, I'd tell my client $150-$200 and convey to them that it's time based - I always go over by a little bit just in case. If it works out to be $120 according to my own formulas, I am honest and charge $120. Customer is usually happier to pay less than the quote, rather than more - and you will also feel better getting paid what you deserve, rather than underquoting yourself and not getting paid enough.
having said that though, if you're supplying these files to people in the sign/graphics industry, then maybe they expect you to be cheaper than this? because they want to mark up on it? i guess if it's a regular client you're doing it for, and they aren't pushing you for time, then maybe something like $100 is reasonable. I think less than $100 is a waste of your time - but just my opinion.
Digital Printing has deflated the vector market IMHO. If a customer wants good art a decent artist in markets other than large metro should be able to earn a living wage - comparable to a teacher with 10-20 years experience. $20-$30-$40 (to include overhead costs) per hour. If the customer here won't pay $60-$80 for this illustration conversion then they don't value your work any more than we should value theirs.
