Really? Whether you are designing a logo from scratch or doing a technical illustration why should it be any different? An hourly rate is an hourly rate. Many technical illustrators charge $50-100 per hour, Talent is talent.
Of course there are guys in China that would do this for $10
Actually, that poses an interesting question and something i've notice here as a major difference in signmakers and designers, or maybe better to say... production or a product vs creative concepts and ideas.
I've NEVER charged by the hour for a corporate identity... it's a fixed price... and whether or not i nail it in the first round of comps or the third... the price is the same. There's no reduction in price for choosing the very first design!
Illustrating what already exists is NOT the same as conjuring up an images into existence.
There are things i charge hourly for.... but logo work... N-E-V-E-R gonna happen!
I think you'd be hard pressed to find a professional designer or agency charging hourly for a logo!
ooooo... i'm a little riled up
maybe a topic better suited for another thread.