On Being a Tough Crowd ...
What I'm going to say has nothing to do with The Wraptor or his device. It does have everything to do with a widespread mindset I've seen in this thread and for years in the business of developing aftermarket products for the sign community.
A few examples:
The Scrappy™ Friction Feed Adapter
In 1988, together with a local CNC machinist, I developed a friction feed adapter that added that feature to all Gerber 15" plotters on the market. In those days, there was no Roland or Graphtec plotters. The only competition on the market was Anagraph and Technoarts (whose plotter used a hot tip to melt the vinyl rather than cut it). Gerber plotters ruled the overwhelming share of the market. My product was well made and customer satisfaction was literally 100%. It sold for $495 and we were successful in achieving world-wide distribution. It was advertised every month in the US trade journals and we also booked expos for two years straight of international and regional shows.
At the end of three years, much earlier in fact, it was clear that the North American sign shop was a loser to market to. We had sold more Scrappys in New Zealand or South Africa than we had in California, Texas, New York, and Florida combined. We had sold more Scrappys in Western Europe than we had in the U.S, Canada, and Mexico combined. The typical feedback we would hear was "I don't worry about waste ... the customer pays for it anyway". In Europe, the Fasson division of Avery, who had major distribution rights in Europe for Gerber, ran a study and determined that vinyl ordering went down by 25% after a Scrappy was installed on a customer's machine.
The FontFinder™ Typeface Identification System
In 1994, with the assistance of a local programmer, I developed the first software application that would successfully identify an unknown typeface from a printed sample. The program was favorably reviewed by both Sign Business and Publish magazines. It was truly a remarkable program and we received the cooperation of all the major type manufacturers.
It addressed a regular need for anyone having to deal with typographic identification or production. As it applies to the sign industry, I would point out that the Fonts and Typography forum here at Signs 101 has more threads in it than any other forum except General Signmaking Topics and General Chit-Chat.
FontFinder™ was purchased by the FBI, the CIA, the Secret Service, the Department of Defense and more than 100 state and local police departments. In addition, more than 150 copies went out to independent forensic document examiners and their association issued rave reviews about it. The sign, graphic design and print industries said "ho-hum" and "it looks kind of hard" and "if my customer doesn't know the name of his letter style, why should I care?". After five years, the combined sign, graphic design and print industries had purchased less than 100 copies and we discontinued the product in favor of being the US distributor of FontExpert Font Recognition software.
FontExpert Font Recognition Software
We distributed this software for about two years with largely the same results as our FontFinder™ program. Law enforcement document examiners bought it ... sign guys didn't. Distribution was taken over by another company and, at this point, FontExpert has disappeared from the market.
In Summary
I could go on with other examples but I will acquiesce to brevity. These and countless other worthwhile products that are lost to you forever and hundreds of new products that you'll never see. Name the last vector clipart collection you know of that was published in North America! You'll have to go back a ways due to rampant file sharing and piracy. To me the facts of my experiences speak volumes about the skepticism and resistance to new and worthwhile products designed to be valuable tools in your businesses and make or save you money while enhancing your quality and competitiveness. Such attitudes go well beyond my personal experiences and frankly leave me baffled. I look at new products as potential opportunities. Do you? I could care less about the price of something. My concern is 1) Do I want it? 2) Do I need it? 3) Can I afford it? 4) How quickly will I be in the black on it?
I think that the lifeblood of our industry is the materials and the tools that are available to us. When I pick up a trade journal, the first thing I turn to is the New Products section. Then I scan through all the ads and finally I read the articles of interest. I view every supplier and every product as an available valuable asset for me to evaluate and exploit to my advantage. And to encourage their efforts to improve and innovate.
Many of you apparently don't.
My 2¢. Your comments are encouraged.