Yes its the wild, wild west out there unfortunately.
Our latest theft was the copywriting from our own site copied nearly in its entirety, onto another 'advertising agency' (sorry, have to put quotes on that). My lawyer did the usual C&D and DMCA stuff. Guy claimed the usual 'didn't know' and 'ive since fired my copywriter' - with a 'my mom is dying of cancer' kicker. Hell, sure was creative. ANyway, that was down in a few days.
Then Andrew Flanagan alerted us to one of our award-winning truck wraps for Air Zero in Florida was stolen. NOt only did they steal the identical layout, but they named the company 'Sub Zero' instead of 'Air Zero'. Same colors, etc.
A month ago, the entire web site, graphics and all for Timo's Air was ripped off by another HVAC company on East Coast. Again, 'they didnt know, used overseas developer' etc. Then we discovered his logo was ripped by another HVAC company in Chicago, after we declined to work with them due to a client conflict.
We even had one of our designs ripped off, and 'win' a truck wrap contest few months back.
Truth be told, you go one page on copyscape, let alone ten pages in, and it's simply overwhelming. Forget about images and logo rips. I really don't know the answer, but it would be almost a full time job to police.
So imitation and flattery, yadda yadda. It gets old fast. And expensive, time consuming and unproductive.
And people keep asking why my new book isnt available as a digital download. Yeh, why don't I just flush three years of my life spent on it down the drain so some schmuck can download it for free. On second thought, yeh, lets not do that.