bob
It's better to have two hands than one glove.
...Rules limit your creativity. I don't care for them...
This is usually heard from people who have little or no understanding of the fundamental principles of design and typography. Emphasis on the latter. They're not so much rules as guidelines. You cannot have sound design without sound typography. But good typography doesn't assure good design.
As has been noted before, a good analogy is doing music. Cleave to the basic principles and you might have music. Don't and you'll most certainly have noise. Works pretty much the same way with typography.
Back to the logo: Hideous is the first word that comes to mind. An incomprehensible jumble of elements that appears to be desperately trying to look edgy.