My name is Bill Brown, I’m a global business development manager for 3M Commercial Graphics. I'm here to address some of your ongoing questions and concerns about the 3M Original Wraps Commercial Fleet Program.
As many of you know, we have a large network of endorsed installers, but so far we’ve worked with only a few printers who meet automotive OEM warranty requirements. We’re developing and refining the program so that the processes, quality control and consistency the OEMs want can include more printers that dealerships will be able to choose from. At the end of the day, 3M carries the warranty for the OEM graphics programs, so we need some way to ensure quality control. It’s taking time.
As far as competing against our customers- well contrary to what some have stated-- we don’t print or install graphics. We offer technology, consulting and a network of printers to the OEMs. As far as pricing goes, the OEMs provide the dealerships with MSRP pricing guidance for graphics and installation for a base level of graphics. They wouldn’t be able to launch a national program without market pricing.
Our main goal is to build the industry and help develop business for our printer and installer network. We want to do this while still giving OEMs an easy way to offer graphics as an accessory on commercial vans so they can generate additional revenues.
To help with communication we’ll continue to update the FAQs on our webpage
go.3m.com/3MOriginalWrapsFAQs. If you’re interested in participating, please contact your local 3M rep or 3M Distributor. We’re listening and working to broaden the program.