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We saw some of this stuff applied and tested first hand at the Grimco show last summer in Chicago. It works amazingly well on about any surface both horizontal and vertical.
If you're going to right justify the top two lines of copy, I think you should justify the phone number to the right as well. The G needs to be freehand drawn from circles so it works with the gear, rather than against it. I'm also not sold on using all lower case for the second line of copy...
Deathe Maach is my latest "manly" favorite. We use it a lot for police, fire, and EMS type jobs and it works well for industrial applications too.
http://www.dafont.com/deathe-maach-ncv.font
Last week I had a guy who came in asking for a 36" x 36" sign to mount to the back of his tractor for parades. He came back a few days later and said he wanted a 26"x 26" instead because a 36" x 36" won't fit. A few seconds later he says "Well, maybe you should just make it a 25" x 25" to be...
This is generally accepted as the correct answer and from my experience it is typically true. I'm surprised that a matte finish works better as gloss and semi-gloss finishes work the best for us with gloss offering the best adhesion. I wouldn't even try a matte or flat finish without testing...
It depends entirely on the font and even then round characters are going to be taller than letters that are not round. I would choose my font, size a character that is flat on top and bottom like E to 1" and then see what point size that puts you at.
A lot of agricultural companies around central Illinois also use the word ag as an abbreviation for agriculture and agricultural. It's pretty commonplace, but I agree that agriculture does tend to make a name sound more classy.
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