i already have several things 3M will be wanting.
One thing it appears they need are companies to start training installers. They are outsourcing this to 3M certified distributors now.
There are not many locations certifying installers at this point. An installer gets certified in a 4 step or "star" process which progressively qualifies you for larger and more complex installations.
Seems to me it would be in 3M's best interest to price this high so as not to undercut the sign shops that brought them success in the first place. I think this will educate the masses and result in more business for everyone including sign shops. The danger is 3M's ability to price this so low it squashes shops. Dealers have always been more expensive than local auto mechanic shops for example allowing those shops to compete. The dealer is viewed as the premium service location and it's more expensive. If that holds true here it will help shops as people look for a better deal, but are educated at the dealership about what is possible.
Wrap shops will need to get more efficient at design as that will be a step that the dealer will be very efficient at.