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Complete nonsense. People who are skilled at copywriting should write the copy. There's an over-generalized blanket statement that actually makes sense.
We've done this before and it looks fine after it's dried. There's a slight "halo" effect where the frosted film jumps from the glass to the vinyl but it's even all around the contour and looks great.
CAD has declined 15% in the past year. Don't know where you're getting your info from.
What I don't understand is why that's an excuse for a 30% increase across the board in most of our material costs, all in the span of about 1 year.
Also, the lines are a little too perfect. If that's your physical handwriting then that's impressive, but it looks to me like it was drawn on a tablet. Not natural at all.
You're right about the negative space. Your original font choices are the only option so far in the thread that I would say are acceptable. You're on the right track with geometric sans-serif, since it matches the logo design.
Best advice I can give you might be to NOT use Dafont. Dafont has...
OK my best guess on this is they used one of the many versions of Garamond and customized the W, or a rip-off of Garamond that doesn't have the four-pointed W.
Don't listen to the naysayers. The border doesn't need to be thinner. The box/border makes the logo look bold and strong. I love minimal, and the geometric style makes me think of good Scandinavian design which works very well in my opinion.
The only thing I'm a little uncomfortable with is the...
Just my hypothesis, but maybe it's because there are many people who want to start their own business but aren't quite motivated, ambitious or savvy enough to be successful, and those people are the ones who have a tendency to go for franchises. The franchises tell them it's an "easy" way to...
Kerning does make body text more readable. In headings or logos, I think kerning is less about readability and more about making the text look attractive and balanced. Bad kerning looks unattractive and sloppy, which reflects poorly on whoever is responsible for it.
None of the examples you...
I think the context makes it crystal clear that it's a hop, not an artichoke. I don't think there's much that could have been done to make it look less like an artichoke - hops and artichokes do in fact look very similar, especially when simplified as a drawing for a logo.
As for a constructive...
Drag and drop a photo directly into the CMYK document you're working on, then click the "Embed" button. It will automatically convert to CMYK when you click Embed. Prior to that, it's a linked object so it remains RGB because the file it's linked to is RGB.
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