wildside
New Member
Whats the best way for me to figure out how to price cut vinyl aside from calling some of the other sign makers in the area and seeing what they're charging? I'm thinking about getting a subscription to Signcraft and a copy of their pricing guide. Thanks for your input!
what other people price stuff at will not pay your bills...
do some homework on your own, research materials, overhead, fair market value, advertising rates, comparable media costs, radio prices, newspaper prices - figure out why, what you are selling, costs what it does and why you are actually making money for your clients not costing them money
what to charge a client is the least of your worries at this point, do you even know anything about "signs" at all? have you even considered the design and layout aspect of all this? billing issues? inventory? promotion? tire kickers? taxes? licensing? insurance? permits? copyrights? - those are just a few things you need to be well versed in before you even consider setting out to sell a "sign"
i get that your motivated, however you are really blowing off a lot of useful information from people that you think are just busting your balls - these people have been in the industry for years, even decades - i paid my dues for a decade before even considering to do it on my own - and i now know that one of the most important things is balancing - you can be a great artist and fail - you can be a great business person and fail, the balancing act between the two is the key!
good luck on your endeavors no matter how short or long they may be.