I get the impression they are leveraging themselves by creating relationships with dealers and/or auto manufacturers. Obviously the customer gets the wrap 'cheap' being financed into the cost of the vehicle (nevermind they're paying on a wrap for 5 yrs with interest all up front). This is something our small shops could never do on such a large scale.
This means any existing relationships a shop may already have with dealers, may be lost to 3m in the near future.
And if anyone wants work out of it, be prepared to drop pricing so 3m can get the markup, now that they've situated themselves between you and the customer. You're own personal sales person which gets to dictate how much you will charge.
Bonus double whammy for 3m profit, you have to use their materials.
I don't even want to think about how 3m will select shops to do the work (or the schmoozing required to get their attention)
How is this good for us?
Maybe we should start offering leased wraps with financing available lol
They did something similar with their license plate printing business... sold a bunch of equipment and materials, almost like an r&d thing. Now they align themselves with states & offer printing themselves.
This means any existing relationships a shop may already have with dealers, may be lost to 3m in the near future.
And if anyone wants work out of it, be prepared to drop pricing so 3m can get the markup, now that they've situated themselves between you and the customer. You're own personal sales person which gets to dictate how much you will charge.
Bonus double whammy for 3m profit, you have to use their materials.
I don't even want to think about how 3m will select shops to do the work (or the schmoozing required to get their attention)
How is this good for us?
Maybe we should start offering leased wraps with financing available lol
They did something similar with their license plate printing business... sold a bunch of equipment and materials, almost like an r&d thing. Now they align themselves with states & offer printing themselves.