sar bossier
New Member
Adam - If that is the direction you are going, why not:
Save Money On Billboards ...
DRIVE ONE
Save Money On Billboards ...
DRIVE ONE
-
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Need Billboard design feed back ASAP!!
- Thread starter HulkSmash
- Start date
tsgstl
New Member
Not that I think it is the case but if it is... My advice was totally free, if it helps your decision in anyway thats totally cool.
After seeing everyone bash your idea for using a billboard it was the first thing that popped in my head. I think its cool to get a billboard and it sounds reasonable. I wrapped a PT for my landlord (heating and cooling) and he put it real big on a billboard. They gave him a nice scale model of the actual billboard and it sits in his lobby. I think its one more thing you can look back and be proud of how far you have come.
The "don't waste money on a billboard" thing is really clever but it does send mixed messages to a customer that is calling you because of that decision you made. And I wonder if the billboard company would even go for it. And I could be totally off the wall but I still think letting clients know you are local in some way is beneficial to. Maybe a really small thin banner across the bottom giving directions to your shop or a phone number to state your area code.
None the less good luck man I wish I had the extra dough for a nice billboard ad.
After seeing everyone bash your idea for using a billboard it was the first thing that popped in my head. I think its cool to get a billboard and it sounds reasonable. I wrapped a PT for my landlord (heating and cooling) and he put it real big on a billboard. They gave him a nice scale model of the actual billboard and it sits in his lobby. I think its one more thing you can look back and be proud of how far you have come.
The "don't waste money on a billboard" thing is really clever but it does send mixed messages to a customer that is calling you because of that decision you made. And I wonder if the billboard company would even go for it. And I could be totally off the wall but I still think letting clients know you are local in some way is beneficial to. Maybe a really small thin banner across the bottom giving directions to your shop or a phone number to state your area code.
None the less good luck man I wish I had the extra dough for a nice billboard ad.
HulkSmash
New Member
The irony Goes in my favor in my opinion. hard to explain.
thinksigns
SnowFlake
My concerns as well.
Degrading billboards while spending thousands on one seems weird. If I were a small business guy deciding between a billboard and a wrap, that might make me go with the billboard. If the guy that does wraps thinks a billboard is the way to go...
J Hill Designs
New Member
tiredcreations
New Member
laserman70
New Member
If they call you it was effective.
Hard to say it doesnt work, dont spend your money on it.
When they got your number off of a billboard.
I like how sar worded it.
Hard to say it doesnt work, dont spend your money on it.
When they got your number off of a billboard.
I like how sar worded it.
CheapVehicleWrap
New Member
How about Ssttrreettcchhiinngg your van making it the majority of the billboard and the tagline "Stretch your advertising dollar"
CanuckSigns
Active Member
You're well past the due date now, what did you end up going with?
CheapVehicleWrap
New Member
Definite improvement. Top one is less wordy.
There is an argument for "Don't waste money on a billboard. You already drive on "
On a billboard.............WTF?
Do as I say not as I do?
I think signs should be simple:
"I'm stuck here.... but your'e sitting in a moving billboard. coloradosigns.com"
Simple. Fast. Effective.
On a billboard.............WTF?
Do as I say not as I do?
I think signs should be simple:
"I'm stuck here.... but your'e sitting in a moving billboard. coloradosigns.com"
Simple. Fast. Effective.
HulkSmash
New Member
OH. i LIKE.
sar bossier
New Member
Top one = MUCH better ... How about caption:
Save $$$ on Billboard
DRIVE ONE
Save $$$ on Billboard
DRIVE ONE
HulkSmash
New Member
i had something like that, but instead of trying to be smart or...whitty i went with the positive attributes - standout, increase sales.
I'd say about 35% of people are slower then average, and need things spelled out.
sar bossier
New Member
EXACTLY ... Dollar symbols grab attention, too!
HulkSmash
New Member
thanks for your suggestions!
sar bossier
New Member
Gino
Premium Subscriber
Only my opinion, but people only read what they're interested in or the easiest thing around to read. Anything else is gonna be lost.
I think you're giving Joe PublicK too much credit for understanding your thinking process and for the most art, your advertisement is gonna be lost on the vast majority.
If you want to sell a restaurant on a wrap.... you don't tell people to come here and let us do your cooking while you wait. You find one or two of the most familiar items on your menu and let the pictures and the words luscious, scrumptious or mouth-watering do your work for you. You make eye appeal. You only have between 2 and 3 seconds for the average person to comprehend your whole message and digest it [pun intended].
You're not going to say for a succulent hot steak, cum to me and we'll get it on for you in our kitchen. Too much gets lost in the translation and the mind's eye moves onto a more pleasant billboard or watch the car in front cutting you off.
Remember K.I.S.S.
We're always so into what we want to convey and be clever, that we sometimes forget to step outside of out bodies and treat it like a common person, who doesn't know the catch phrases or the trade lingo. You're not trying to be neat to your friends... you're trying to cultivate the many who aren't using you, yet. Be patient and cultivate your potential clients..... it'll pay off.
If you're doing this billboard campaign, I'd run some radio spots along with some clipper ads or newspaper advertisements at the same time and use some of your catchy thoughts there and enforce them with name and reputation repetition.
I think you're giving Joe PublicK too much credit for understanding your thinking process and for the most art, your advertisement is gonna be lost on the vast majority.
If you want to sell a restaurant on a wrap.... you don't tell people to come here and let us do your cooking while you wait. You find one or two of the most familiar items on your menu and let the pictures and the words luscious, scrumptious or mouth-watering do your work for you. You make eye appeal. You only have between 2 and 3 seconds for the average person to comprehend your whole message and digest it [pun intended].
You're not going to say for a succulent hot steak, cum to me and we'll get it on for you in our kitchen. Too much gets lost in the translation and the mind's eye moves onto a more pleasant billboard or watch the car in front cutting you off.
Remember K.I.S.S.
We're always so into what we want to convey and be clever, that we sometimes forget to step outside of out bodies and treat it like a common person, who doesn't know the catch phrases or the trade lingo. You're not trying to be neat to your friends... you're trying to cultivate the many who aren't using you, yet. Be patient and cultivate your potential clients..... it'll pay off.
If you're doing this billboard campaign, I'd run some radio spots along with some clipper ads or newspaper advertisements at the same time and use some of your catchy thoughts there and enforce them with name and reputation repetition.